Social Media Policy

Fan pages and profiles are not a social media strategy.

• Who should own Social? Brands, marketing, PR? How to decide. How to structure.
• Best practices listening posts and social measurement.
• Creating effective social programs (B2C and B2B).
• Enlisting brand ambassadors.
• Earning trust (Best practices programs for earned, owned and paid media).

Mobile Strategy

An app is not a mobile strategy.

• Help craft your global mobile strategy.
• App phones, feature phones, flip phones, candy bars, 3G and 4G. Understanding the global landscape of the true 1st screen.
• Mobile commerce.
• Location-based technology and applications.
• The value-add of third-party vendors.
• Visual search.
• Micro-transactions and e-wallets.

Online Strategy

A website is not an online strategy.

• Help craft your global mobile strategy.
• App phones, feature phones, flip phones, candy bars, 3G and 4G. Understanding the global landscape of the true 1st screen.
• Mobile commerce.
• Location-based technology and applications.
• The value-add of third-party vendors.
• Visual search.
• Micro-transactions and e-wallets.

Crafting The Ask

Ask the right questions.

• We know what (Any tech company name goes here) wants from you. What do you want from them? This is a unique Shelly Palmer service.
• We specialize in helping our clients fully evaluate technology, media and entertainment opportunities, craft appropriate RFPs, ask the right questions and choose the right vendors and partners.