Strategic Consulting Services


Social Media Policy

Fan pages and profiles are not a social media strategy.

  • Who should own Social? Brands, marketing, PR? How to decide. How to structure.
  • Best practices listening posts and social measurement.
  • Creating effective social programs (B2C and B2B).
  • Enlisting brand ambassadors.
  • Earning trust (Best practices programs for earned, owned and paid media).

Mobile Strategy

An app is not a mobile strategy.

  • Help craft your global mobile strategy.
  • App phones, feature phones, flip phones, candy bars, 3G and 4G. Understanding the global landscape of the true 1st screen.
  • Mobile commerce.
  • Location-based technology and applications.
  • The value-add of third-party vendors.
  • Visual search.
  • Micro-transactions and e-wallets.

Online Strategy

A website is not an online strategy.

  • Help craft your global mobile strategy.
  • App phones, feature phones, flip phones, candy bars, 3G and 4G. Understanding the global landscape of the true 1st screen.
  • Mobile commerce.
  • Location-based technology and applications.
  • The value-add of third-party vendors.
  • Visual search.
  • Micro-transactions and e-wallets.

Crafting The Ask

Ask the right questions.

  • We know what (Any tech company name goes here) wants from you. What do you want from them? This is a unique Shelly Palmer service.
  • We specialize in helping our clients fully evaluate technology, media and entertainment opportunities, craft appropriate RFPs, ask the right questions and choose the right vendors and partners.