Featured Writers

Why the Chief Marketing Officer Should Lead Human Resources 

Why the Chief Marketing Officer Should Lead Human Resources 

Before you stop reading and scoff at the idea, this is a conversation starter around how to jump-start grassroots innovation. I am sure that all of you have had great (and not so great) HR experiences and we want to hear them. Tell us how you would improve (anonymity will be respected) the recruitment --> onboarding ...

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It Pays to Globalize: Why Marketers Must Embrace Localization

It Pays to Globalize: Why Marketers Must Embrace Localization

Driving demand, engagement and loyalty with customers around the world is more complex than ever. One thing is simple: speaking a customer’s language is the most fundamental and effective element of personalized communication. How can marketers overcome language barriers to excel at delivering all the right content, to ...

Selling Yourself Requires Plot and Narrative

Selling Yourself Requires Plot and Narrative

Selling yourself requires both: Strong Plot, and Interesting Narrative. Living in Saratoga Springs, NY, and going to the oldest racecourse in the United States, I became a fan of announcer Tom Durkin, who communicates information and increases excitement during every race. Tom, recognized as the #1 racetrack ...

5 Apps You Need to Get the Job of your Dreams

5 Apps You Need to Get the Job of your Dreams

Working your tail off for years and finally graduating from college is one of the most satisfying feelings ever; you're entering the adult working world and going to get the best possible job you can get with the degree you worked so hard for, right? A nice thought, but HOW? College teaches you how to do the job, but not ...

The Definitive Guide to Exclamation Marks in Work Emails

The Definitive Guide to Exclamation Marks in Work Emails

Back in the day, the rules were simple. In the office? Suit and tie. Write a memo? Keep it formal. Today, social mores have changed and the default setting is often business casual. That means the clothes we wear on down to how we communicate. Two recent studies suggest the office is more like an Ultimate Fighting ...

How You Can Start to Fail Successfully

How You Can Start to Fail Successfully

​ Twitter is littered with quotes that celebrate it; CEOs talk about it as part of their culture; the start-up world is obsessed with it. What is this incredibly captivating "thing"? Failure. ​The question remains: "Does this idolization of failure hold true in the real world?" The day-to-day reality of ...

Students Can Count on These Back-to-School Math Apps

Students Can Count on These Back-to-School Math Apps

Beware of traditional approaches to math education as the days of old math are now numbered. Thankfully, touchscreen technology is here to help. Here are five compelling apps that tackle mathematics in unique ways. While students should not abandon classroom lessons, these apps could be a boon for those who struggle with ...

The Destiny of the Wii U

The Destiny of the Wii U

In about an hour, I’ll have my copy of Destiny in my hands. I thought about turning this blog into a review, but I’m no good with reviews. Also, here’s the review for Destiny: It’s great. It has to be great. With the amount of money that Activision is throwing at it (along with Bungie’s Halo pedigree), ...

Digital Onboarding of Offline Conversions: Providing Insight Into the Customer Journey

Digital Onboarding of Offline Conversions: Providing Insight Into the Customer Journey

To alleviate the boredom of a long flight, I recently found myself flipping through the pages of the inflight shopping catalog, where I came across an intriguing item with a QR code next to it. I scanned the code with my tablet, and (thanks to the in-flight WiFi) was taken to a mobile microsite that featured an interactive ...

The One Sentence That Makes Anyone a Leader

The One Sentence That Makes Anyone a Leader

Leadership isn’t a gift from birth or trait few possess. It’s the willingness to step up and assume responsibility when others don’t or won’t. Take, for instance, the current situation in England where doctors at the University of Oxford seek brave souls to test an ebola vaccine. The deadly disease has already ...