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5 Great Mobile Apps to Study Nature and Celebrate Earth Day

5 Great Mobile Apps to Study Nature and Celebrate Earth Day

Some of the most interesting educational apps ask students to explore and study the world outside the classroom. These five apps will inspire you to take an outdoor study break for further analysis. Leafsnap for iPad (Free) Leafsnap nurtures an appreciation for the beauty and diversity of one segment of our living ...

The Power of Videos in Online Branding: Attract a Crowd, Re-Create a Brand

The Power of Videos in Online Branding: Attract a Crowd, Re-Create a Brand

A compelling video has the power to draw an unprecedented number of people to a business's website and -- with the right approach -- it can solidify or revamp a company's brand image. The most famous example of the power of online video advertising is the Dove Real Beauty Campaign. Launched in early 2013, the real ...

The Technology of Coachella

The Technology of Coachella

I just spent three days in Indio listening to a whole bunch of my favorite music. From Queens of the Stone Age to Lorde to ZZ Ward, everything about my first festival was memorable. But from a tech perspective, one thing trumps all else: the festival’s wristbands. (If your guess was the two-minute voiceover about ...

How to Improve Everything You Write in Three Minutes or Less

How to Improve Everything You Write in Three Minutes or Less

Congrats! You’re about to receive a makeover. On April 9, Twitter announced plans to roll out a new site design, and everyone seems to think the renovations look suspiciously like Facebook. Among the updates, according to CNN: much larger profile photo and header image sort a person’s tweets based on photos, ...

Why Social TV Has the Power to Change the Media World as We Know It

Why Social TV Has the Power to Change the Media World as We Know It

Social TV is poised to become one of the most important global forces in advertising over the next 10 years because of its ability to challenge our industry’s fundamental notion of information overload. The term information overload was coined 40 years ago by media visionary Alvin Toffler. However, we tend to think of ...

BOGO Personal Branding

BOGO Personal Branding

I provided coaching for job search and personal branding last week to a very experienced executive in a small, contracting and youth-obsessed industry. The executive knows he needs to change fields but has been unable to get traction. He talked for an hour, providing snippets of successes from a long series of usually ...

Minor Tech Makeovers: Cheap Tricks to Make You Think You Own a New Gadget

Minor Tech Makeovers: Cheap Tricks to Make You Think You Own a New Gadget

Spring is great for a lot of reasons. I can finally sit next to an open window without shivering. (I’ve found through VERY scientific research that I can stand about an hour and a half of 50 degree weather in a t-shirt before I get way too cold and have to close my window.) Baseball is on almost all the time, and I ...

Exercise Your Brain by Playing Video Games

Exercise Your Brain by Playing Video Games

Mamma Mia! Last year, scientists in Berlin found that playing Super Mario 64 for 30 minutes a day increased gray matter in the brain. According to the journal of Molecular Psychiatry, this astounding find was observed in the parts of the brain that involve spatial navigation, memory formation, strategic planning and fine ...

24 LinkedIn “Endorsements” Way Better Than the Ones We Use Now

24 LinkedIn “Endorsements” Way Better Than the Ones We Use Now

Skills gap? What skills gap? That’s the contention from Paul Krugman, columnist for The New York Times. Krugman rejects the idea that employers want to make new hires but can’t find people with the “right” set of skills. Krugman: “Think about what we would expect to find if there really were a skills ...

The 5 Best iPad Apps for Budding Computer Programmers

The 5 Best iPad Apps for Budding Computer Programmers

Computer engineering and program development are two of the fastest growing professions in the world. With such high demand, many developers have created mobile apps disguised as games that teach the basics from the Elementary School through High School levels. These five computer programming apps for kids may have cracked ...