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The Technology of Travel

The Technology of Travel

I started writing this blog from the passenger seat of my car, as my friend and I drove from New Jersey to Texas. I could have posted the entire thing to this site from my car, too, if I had bought a refill card for my T-Mobile hotspot. I also could have typed up this post on my phone and used my phone’s LTE to get it ...

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How Online Technology Spurs Media and Creative Ad Effectiveness

How Online Technology Spurs Media and Creative Ad Effectiveness

Online technologies are creating a seismic shift in ad effectiveness research and spurring it towards an inferential approach. A long-standing, public example of the inferential approach has been Harvard’s IATs – Implicit Association Tests (implicit.harvard.edu). You can see this indirect technique in action about ...

How to Find a Networking Group That’s Worth Your Time

How to Find a Networking Group That’s Worth Your Time

Americans are always on the move. Since our nation’s founding, we have roamed our vast country in search of opportunity or a fresh start. In fact, this interactive map from The New York Times shows where people came from as they entered your own state — dating back to 1800. California in the 20th century? A lot ...

States with Faster Internet Access Have Smarter People

States with Faster Internet Access Have Smarter People

Despite several doomsday claims that the Internet is breeding a generation of morons, new analysis suggests the opposite may be true. We gathered the 2013 average ACT scores for each state from act.org and compared them with the 2013 Internet speed data from Akamai that was highlighted in a recent Broadview article. ...

7 Ways Other People Are Productive While You Play Candy Crush

7 Ways Other People Are Productive While You Play Candy Crush

Look, I know you love Candy Crush. We all do. But every time I receive this Facebook notification… [Facebook friend] invites you to play Candy Crush Saga. …I think, “Man, what a time sucker that game is.” The super-addictive app and its red, orange and yellow candies steal precious seconds from our ...

A Primer on Educational Tech: 5 Terms Parents Need to Understand

A Primer on Educational Tech: 5 Terms Parents Need to Understand

This back-to-school season, students more than ever are arriving to classrooms equipped with digital devices and learning tools. Apps, videos and other online resources that can be accessed from iPads, Androids devices, Chromebooks and the like are profoundly impacting the learning process. While many elementary, middle ...

Cross-Channel Marketing Attribution: An ABCs Approach

Cross-Channel Marketing Attribution: An ABCs Approach

In today's increasingly complex and fragmented marketing landscape, a growing number of consumers navigate via both online and offline channels – as well as across devices – on their journey to a purchase or other conversion. While this shift has made it easier for consumers to engage with brands, it has made it ...

Twitter’s Changes and You: How to Escape the Clutter

Twitter’s Changes and You: How to Escape the Clutter

Twitter made a lot of its users angry earlier this week when it started filling their timelines with tweets from accounts they didn’t follow. What started as a test feature is now an official feature, so you can expect even more outrage in the days and weeks to come. Twitter’s been filled with garbage I don’t care ...

Today’s Technology Takes the Work Out of Moving

Today’s Technology Takes the Work Out of Moving

Until now, finding a moving company took patience, effort and a whole lot of phone calls. You had to ask around for prices—or fill out a form that did nothing more than share your information with a bunch of companies. Then you had to wait for quotes. Select a moving company. Trust a complete stranger with all of your ...

Why Your Reference Letters are Worthless

Why Your Reference Letters are Worthless

Maureen McDonnell could use a solid reference right about now. Instead, the former first lady of Virginia is on trial for corruption alongside her husband, former Governor Bob McDonnell. The two are accused of accepting gifts from Jonnie R. Williams Sr., a well-to-do businessman, in exchange for ...