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Ello is Too Facebook-y to Ever Dethrone Facebook

Ello is Too Facebook-y to Ever Dethrone Facebook

The hottest social network right now is Ello. You’ve probably heard of it on existing social media networks where people are begging for invites. What is it? Basically, it’s an ad-free, improved privacy version of Facebook. The Guardian says it’s the social network of your dreams, and it’s easy to see why. The ...

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5 Reasons Small Businesses Should Create a Mobile Website Instead of a Mobile App

5 Reasons Small Businesses Should Create a Mobile Website Instead of a Mobile App

Every day, we’re introduced to new mobile apps. We get to see the ones highlighted in the app store and hear about the cool new app our friends talk about on social media. Take a guess as to the number of mobile apps that were downloaded globally in 2013. Try 102 billion, according to research by Gartner. Long story ...

8 Reasons Why the Only Person You Can Truly Rely On is You

8 Reasons Why the Only Person You Can Truly Rely On is You

Do you take vitamins? Feel them working? Well, any added benefit from a calcium or iron supplement might be in your head. The blog FiveThirtyEight reports on surprising new data from the National Health and Nutrition Examination Survey. The survey finds it’s hard to tell the value of vitamins if we already live ...

A New Stage of the Global Economy is Beginning: Part One

A New Stage of the Global Economy is Beginning: Part One

As a futurist, I look at the world of economics through different filters than economists do. I am certainly not trained as an economist or as a financial advisor. I write this disclaimer as I am frequently asked about “the economy” and long-term investments by people wanting to better invest their money. Dividing ...

Why Branding and Reputation are Everything in Business

Why Branding and Reputation are Everything in Business

  Last week we launched a discussion starter, proposing that the CMO should lead HR (or at the very least have a seat at the table), and the responses have been amazing -- ranging from absolute agreement to arguing that we are totally off the mark. This week, we want to look at some data. According ...

What is Online Reputation Management?

What is Online Reputation Management?

Businesses have always had to manage their reputation; the only things that have changed are the medium, the speed at which information is transmitted and the number of people that are reached by that information. Your reputation used to be what you said about yourself in your advertising and the limited reach your ...

iPhone 6 & iOS 8: 10 Hidden Features You Missed

iPhone 6 & iOS 8: 10 Hidden Features You Missed

Apple keynote presentations are a mecca for new product announcements, where CEO Tim Cook and his fellow VPs discuss every little detail of the newest iPhone — well, maybe not every little detail. There is only so much time for Apple to discuss new products, and they only have time to cover the major talking points. ...

Why You Don’t Add the Email Address Until You’re Ready to ‘Send’

Why You Don’t Add the Email Address Until You’re Ready to ‘Send’

The London School of Economics. World-renowned. Prestigious. Giant embarrassment. In late August, the university accidentally sent an email to 200 students with a bizarre error: Did you catch the name of the email recipient? Aa-Kung Fu, Panda Tiger Test Test Classify this one under “Mass Email ...

Why the Chief Marketing Officer Should Lead Human Resources 

Why the Chief Marketing Officer Should Lead Human Resources 

Before you stop reading and scoff at the idea, this is a conversation starter around how to jump-start grassroots innovation. I am sure that all of you have had great (and not so great) HR experiences and we want to hear them. Tell us how you would improve (anonymity will be respected) the recruitment --> onboarding ...

It Pays to Globalize: Why Marketers Must Embrace Localization

It Pays to Globalize: Why Marketers Must Embrace Localization

Driving demand, engagement and loyalty with customers around the world is more complex than ever. One thing is simple: speaking a customer’s language is the most fundamental and effective element of personalized communication. How can marketers overcome language barriers to excel at delivering all the right content, to ...