February 23, 2012

Featured Writers


Hemu Nigam

Hemanshu (Hemu) Nigam is the founder of SSP Blue, the leading advisory firm for online safety, security, and privacy challenges facing corporations and governments. A veteran of online security, he brings over 20 years of experience in private industry, government, and law enforcement. He has been called upon by institutions from the United Nations to The White House to provide counsel on the world’s most critical online protection challenges and has been a featured expert by BBC, BusinessWeek, CNN, Financial Times, Fox News, The New York Times, and The Wall Street Journal.

Recent Posts:

• Avoiding the Cyber Crime Holiday

• Cyber Monday: 6 Tips to Avoid Getting Hacked or Scammed

• The Facebook Revolt

  • Twitter
  • Facebook
  • LinkedIn

David Houle

David Houle is a futurist, strategist and speaker. He has been called “the CEOs futurist” having advised or spoken to close to 2,000 CEOs and business owners in the last four years. He has won two Emmys, a Peabody and was nominated for an Academy Award. His first book “The Shift Age” was published in 2008. His second book, “Shift Ed: A Call to Action for Transforming K-12 Education” was published in April 2011. His third book “The New Health Age: the Future of Health Care in America” will be published in the fall of 2011. For more information visit DavidHoule.com

Recent Posts:

• Memes to Movements

• Welcome to 2012!

• Occupy

  • Twitter
  • LinkedIn

Jaffer Ali

Jaffer Ali is CEO of Vidsense, a video content network. With thousands of advertiser-friendly video clips licensed from major film and TV studios, the Vidsense content network can deliver millions of qualified visitors directly to advertiser websites to view the content on a Pay-Per-Click (PPC) basis. By bundling content and audience and delivering both to advertisers, Vidsense creates an engaging and compelling environment for consumers and advertisers alike. He can be reached at j (dot) ali (at) Vidsense (dotcom).

Recent Posts:

• The Decline of the MSM

• The Ruse of The Fourth Estate

• Our Faustian Bargain

Simon Applebaum

Simon Applebaum is host/producer of Tomorrow Will Be Televised, the Internet radio/podcast-distributed program about the TV scene. The program runs live at 3 p.m. Eastern time/noon Pacific time, over at www.blogtalkradio.com. Replays are available 24/7 at www.blogtalkradio.com/simonapple04, and on podcast (details at www.sonibyte.com). Have a question or reaction? E-mail simonapple04@yahoo.com

Recent Posts:

• Tomorrow Will Be Televised: Watch On Your Best Behavior

• Tomorrow Will Be Televised: Spoon Up Anthology

• Tomorrow Will Be Televised: First Observations from the 2012 Passing Parade

Jim Nichols

Jim Nichols is Senior Partner - Strategy at Catalyst S+F, a marketing services company based in San Francisco. Surrounded by so many youthful Internet marketers every day, he fancies himself at 47 the "Oldest Living Digital Marketer." He keeps a daily blog profiling start-ups for ad:tech, is a is a frequent contributor to iMediaConnection, and has also contributed to ReadWriteWeb, Venturebeat, Brand Channel, MediaBizBloggers, and Daisy Whitney’s New Media Minute. You can also find him on Twitter @CatalystaJim

Recent Posts:

• Breaking the Ready Fire Aim Mentality

• Brand Social Grows Up

• Like a Good Neighbor, State Farm Ads Have Changed. For the Better.

  • Twitter

Uwe Hook

Uwe Hook (@uwehook) is the CEO and Co-Founder of BatesHook, Inc. (bateshook.com) and a veteran of the advertising and marketing industry with the goal of building connections between people and brands. Uwe can be reached at uwe@bateshook.com.

Recent Posts:

• Since When Do We Have to ‘Like’ Someone Before We Begin a Conversation?

• Embrace Your Competition

• Facebook Hates My Friends

  • Twitter
  • LinkedIn

Richard Sellers

Website: http://www.MENGonline.com Richard is chairman emeritus of the nearly 2,000 member Marketing Executives Networking Group, founder of the Demand Marketing consulting firm, and former Sr. VP of Marketing for three multi-billion dollar companies: CEC, WLP, and Service Merchandise. His early career was at GE, P&G, Playtex, and the Marketing Corporation of America. You can follow his communications about marketing, social media, and careers on Twitter at @Sellers_Richard.

Recent Posts:

• The P.R. Disaster Intensifies

• What I Learned Working with an Infamous CEO

• Local HUD Public Relations Disaster

  • Twitter
  • LinkedIn

Lance Neuhauser

Lance is the CEO and Founder of The Echo System, a social analytics and engagement platform that bridges the gap between the web and social web, and empowers marketers with the data to drive performance. Lance is a veteran of the digital media, tech start-up and agency world. He enjoys being a Professor of Digital Communication Strategies and loves live music.

Recent Posts:

• Yay, Another Social Stat! Wait, What Do I Do With This?

• Dangerous Digital Data

  • Twitter

Charles Warner

Charles Warner teaches in the Media Management Program at The New School and NYU’s Stern School of Business, and is the Goldenson Chair Emeritus at the University of Missouri School of Journalism. Until he retired in 2002, he was Vice President of AOL’s Interactive Marketing division. Charlie’s book Media Selling, 4th Edition is an update of Broadcast and Cable Selling and is the most widely used sales textbook in the field. He has also written a companion book to Media Selling titled Media Sales Management that is available free on www.mediaselling.us.

Recent Posts:

• Management Lessons From Disney and ESPN

• Bye, Bye Fairness Doctrine — Good Riddance

• Behind the Mask of Meredith’s Guaranteed Sales is a Discount

Steve Yanovsky

Steve is a marketing and marcom consultant for Customer Focused Solutions specializing in media, entertainment and online advertising organizations. In addition, he is an Adjunct Professor at NYU teaching a course in Competitive Marketing Strategy. You can reach Steve at syanovsky@optonline.net

Recent Posts:

• Samsung Vs. Apple—MMA Style

• Do We Want TVs That Are Smarter Than Us?

• Lights… Camera… Action…

Andrea Syrtash

Andrea Syrtash is a dating and relationship expert, on-air personality and author. She has contributed to over a dozen relationship advice books and is the author of, "He's Just Not Your Type (And That's a Good Thing)" and "Cheat On Your Husband (With Your Husband)", which will be released by Rodale in Sep 2011. She regularly contributes advice in media outlets including on The Today Show, The CBS Early Show, NPR and Martha Stewart Radio. For more, visit andreasyrtash.com and follow @andreasyrtash

Recent Posts:

• Digital Loving

Adam Buckman

Adam Buckman has covered the TV business as a journalist for more than 25 years, including 18 years as an editor and columnist at the New York Post. He is now a New York-based columnist for the television Web site XfinityTV.com (formerly Fancast.com), owned by Comcast Corp.

Recent Posts:

• Sheen Plus Kutcher Add Up to Record-Setting Ratings for ‘Men’

• ‘Rescue Me’ Series Finale: Perfect Blend of Tragedy, Dark Comedy

• Not Even Close: Fox News Dominant in August

Ed Keller

Ed Keller, CEO of the Keller Fay Group, has been called "one of the most recognized names in word of mouth." The publication of Keller's book, The Influentials, has been called the "seminal moment in the development of word of mouth." Ed can be contacted at ekeller@kellerfay.com and you can follow him on Twitter: @kellerfay

Recent Posts:

• Why Brands Must Care about Both Offline and Online Word of Mouth

• Email Marketers Claim “Email is the New Social Media”: Fact or Fiction?

• Are You Maximing Your Word of Mouth at Retail? Lessons from Apple

  • Twitter

Jared Palmer

Jared Palmer is undergraduate economics major in the College of Arts and Sciences at Cornell University. He has interned at NBC Local Media and as a research analyst in Business Strategy and Development at Canoe Ventures, LLC. You can follow him on twitter @DigitalLivingU or email him at DigitalLivingU@gmail.com

Recent Posts:

• DigitalLivingU: Stop Clicking on Facebook Photos

• DigitalLivingU: Watch NFL Games Online for FREE

  • Twitter

Peter Vaughan

Peter Vaughan is the Director of social media at RBM, a digital marketing agency based in San Francisco. Peter holds a BA in Literature from the University of Virginia and began his career with RBM in 2006. Present and past clients of this San Francisco digital marketing agency include Sony, Hitachi, PayPal, Adobe, VEVO, Seagate and Vogue. At RBM Peter built a reputation as an award-winning copywriter in multiple forms of online media including email, banner, SEO, websites and PPC. Since then he has developed and managed effective marketing campaigns on emerging web channels like Facebook and Twitter.

Recent Posts:

• Are Companies Really Ready for Big Data?

• Here We Go Again: Google Launches Another Social Effort with Google+

  • Twitter

Nancy Hill

Nancy Hill is the President-CEO of the American Association of Advertising Agencies. Nancy’s background is steeped in technology experience from work with clients like Cisco, Microsoft, LucasArts, Sybase, Sony and Verizon. Honored as a Woman to Watch by Advertising Age in 2008, Nancy has been named by both the Arthritis Foundation and the Girl Scouts of New York as a Woman of Distinction.

Recent Posts:

• Leading By Example

Tony Greenberg

As CEO of RampRate Sourcing Advisors and DeepStrat, Tony Greenberg has been an idea generator transforming perceptions and industries since he was 17. Under Greenberg's leadership for more than a decade, RampRate has radically changed how IT services are purchased, creating actionable, data-driven, sourcing information that has saved tens of millions of dollars and thousands of hours of headaches for major clients in entertainment, Internet services, finance, media and video games.

Recent Posts:

• My Other Car is a Bentley…NOT. I Want My Car to LEAF Me Alone

Jeffrey Hayzlett

Jeffrey Hayzlett is a global business celebrity and former Fortune 100 c-suite executive. From small business to international corporations, he puts his creativity and extraordinary entrepreneurial skills into play, launching ventures blending his leadership perspectives, insights into professional development, mass marketing prowess and affinity for social media. Follow Jeffrey on Twitter @JeffreyHayzlett

Recent Posts:

• Being Grounded

  • Twitter
  • Facebook

Levi Shapiro

Levi Shapiro is a Professor in the Communications Department at IDC (Herzeliya) and Partner at TMT Strategic Advisors. He works with media and technology companies from Tokyo to Tel Aviv. You can read more @levshapiro or on LinkedIn

Recent Posts:

• Regulator Redux: Telecom Commissioners Talk Policy

• CES 2012 Preview: Sisters of Siri, Cousins of Kinect

  • Twitter
  • LinkedIn

Graeme Hutton

Graeme Hutton is the SVP, Director of Consumer Insights, at UM, New York and oversees communications research on a number of UM clients including Sony. In 2010, his regression modeling for Sony Electronics won the Word of Mouth of Marketing Association’s Gold Award for Research. He is a member of the Media Measurement Council of the American Association of Advertising Agencies, and an editorial advisor to the Internationalist, the global marketing title.

Recent Posts:

• Maximizing a Super Bowl Ad’s Word of Mouth

Jordan Polan-Clarke

Jordan is Shelly's Executive Admin. She has a degree in journalism and started her career as a desk assistant at CBS Network Radio where she learned to be a proper news junkie. In her spare time, you can find her upside down practicing trapeze and right side up at the best comedy shows in Brooklyn.

Recent Posts:

• Can we please stop doing this?: Connecting to Facebook

Cara ORegan

Cara spent the last four years working on the front lines of consumer technology. A part time artist and full time nerd, she now spends her time making sure Shelly Palmer is where he’s supposed to be when he’s supposed to be there. Follow her on Twitter @cara_oregan!

Recent Posts:

• Keep Calm and Compute On

• I Miss Being Told What to Watch