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Please follow the links when instructed to do so. Social Networks Facebook -- log in and join the group "Get Digital: Reinvent Yourself and Your Career for the 21st century economy" Settings/Privacy -- choose privacy settings. Write on Get Digital group wall. Write on individual member's walls. Friend some people from today's seminar. Murray's Old Site http://www.oldmurray.com -- a great example of a 1996 vintage website. Please do not click until instructed to do so.
Google Authorities, Alexa Ranking
Alexa -- Enter the name of your website (or your company's website) in Alexa. See how it is ranked. Translate Value into Wealth
http://alltop.com/ -- Let's search alltop.com for a top story in your industry, or inside one of your currencies. http://popurls.com/ -- If you don't like alltop, you can try popurls. http://140it.com/ -- If you can't make it small enough, use 140it.com to make it tweetable. http://www.facebook.com -- Tweet the story on FB or write it on the group wall. Google http://www.google.com -- try some great Google tricks: Link: Site: +1 Phone Tracking
LinkedIn LinkedIn -- Things to do here: Improve your connectability. Make sure you have listed all of your jobs and schools past and present. Improve your Google Authorities and page rank. Make your profile public and select "full view." Then, customize your URL to be your full name. Promote your website and/or your blog by listing the URL. In class, we're going to do a blind, reverse reference check, then we're going to use LinkedIn to scope out the competition.
Other Social Networks We asked you to obtain accounts at Facebook, LinkedIn and Twitter, these will be discussed in class. http://ping.fm/ -- you can signup for a ping.fm account and use it to feed all of your social network messaging at once. A big time saver. Finding Valuable Stuff To Send To People
http://delicious.com -- is a Social Bookmarking site. You must load the Delicious plug-ins for your browser to get the full value of this technology. I did not ask you to do this in the prep work because I wanted to explain the value of the plug-in before you committed to it. Contact Management Reference Sites Act - PC only contact management. Goldmine - a more complicated PC only contact management system. Salesforce - software as services, per seat, web-based contact management in the cloud. Enterprise-class contact management. (Very expensive on a per-seat basis.) Daylite - Mac contact management by MarketCircle. One of the best contact management and pipeline management products for Mac. Constant Contact - relatively inexpensive bulk email service. Contactology - Shelly's pick for best practices bulk email vendor. The Doing of Digital Work/Life PDA Picks Verizon BlackBerry Curve or World AT&T BlackBerry Bold AT&T Apple iPhone (If you have to have one). Laptop Picks Apple MacBook Pro 17" Desktop replacement. Apple MacBook Pro 15" for greater portability HP Business Class Laptops for PC people. They cost a bit more, but they are made extremely well. Purchase Rules: Biggest, fastest hard drive available. Maximum amount of RAM the computer will hold. Fastest video card with largest possible cache. Note: a faster hard drive and bigger video cache with lots of RAM will make you think your computer is faster. Processor speed is the least important aspect of your laptop purchase. Business Software http://www.google.com/calendar -- one of the best cloud apps, and one of the most useful. https://www.photoshop.com/ -- if you didn't sign-up, don't worry, you can do it now. Or just follow along in class. Click here to download a sample image that we will resize for the web. We're going to resize it using photoshop.com. Now let's upload it to Facebook. http://www.homestead.com/ - WISIWYG website software service. http://www.mozilla.com/en-US/firefox/ -- get the Firefox browser. The Paperless Office Fujitsu Scanner Line -- just get one!
Acrobat 9 -- you
must have this as well. If people in your industry still use fax machines ...
efax.com - the most famous online fax software. send2fax.com - cheaper online fax software that works better. Backing Up -- Simply, the most important thing!
Amazon Web Services -- Cloud storage. A great investment. Pay as you go! Thinking Digital craigslist.com - a ton of ridiculous stuff, excellent want ads. http://www.monster.com/ - serious want ads. http://www.theladders.com/ - gigs that pay over $100k per year.
Living Digital
iGoogle - Google's take on MyYahoo. http://finance.yahoo.com/ - still the best finance site. Google Apps (http://www.google.com/apps/intl/en/business/index.html) - not required for this course, but you may want to read about it. http://www.google.com/mobile - the only thing you absolutely must download and use from today's seminar!
RSS is still important
http://www.newsgator.com/ - a free RSS reader. http://www.google.com/reader/ - how our friends in Mountain View think about RSS.
Getting It Done 1and1.com - A full service, very reasonable hosting company. Here you can create a simple website and manage your web-based email accounts. http://www.google.com/a - Google apps for business, another excellent alternative for SMB's. How about a blog? http://wordpress.com/ - a popular free blog software site. http://www.typepad.com/ - inexpensive, excellent blog environment. Metadata Google Analytics - free analytics software that is a great place to start. http://www.google.com -- enter "shelly palmer" and "obama." You don't need the quotes. Business Graphics
http://images.google.com/ - a good place to start searching for images. Make sure you have the rights to use the picture for your application. http://www.gettyimages.com/ - popular stock photo site. You pay, but it's all legal. http://logojeez.com/ - one of a zillion companies that offer custom logos and graphics packages for reasonable prices. New Murray http://www.newmurray.com - the site Murray was able to create after taking "Get Digital."
Get Digital Custom Services Contact getdigital@shellypalmer.com with your requests for consulting services, hardware or software set up. If you like GeekSquad, you'll love the Get Digital "Get It Done" Crew.
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