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Course Syllabus - Spring/Summer 2010

DESCRIPTION

Digital competence and digital skills are key differentiators. This course is designed to help students become more competitive and make them more productive in the digital economy of the 21st century. The practical guidelines, ideas and techniques are immediately applicable on both a personal and business level. Students will learn how digitally-savvy executives are using their computers and they will gain an understanding of best practices digital tools and techniques.

Today, everyone with a computer and a connection to the Internet can create text, graphics, audio and video content and instantly distribute it to a worldwide audience. Through a series of hands-on exercises combined with lectures and demonstrations, students will learn how consumers are empowered by digital technology, how they are using the medium and how this technological transition is changing the doing of business in the 21st century. Special attention will be paid to using digital skills to identify and take advantage of new business opportunities.

ORGANIZATION

This is a lecture-lab course in which topics are presented by the instructor, techniques are explained, and assigned technical exercises are completed by students in class.

COURSE OBJECTIVES

• To make students more productive, more competitive and more marketable by increasing their digital competence and digital skills.

• To provide students with practical methods for properly separating their personal and professional online presence.

• To introduce and explain the fundamental elements of digital work/life.

• To teach students how to create value online and translate it into wealth.

• To teach students best practices, business-building online social networking techniques.

• To affirm the vast amount of knowledge that students already possess and give them the confidence to put it to practical business use.
   

COURSE TOPICS

The course will cover the following topics:

• The socio-techno divide

• Branding and advertising 101 for business and personal use in the 21st century

• The presentation of self in everyday life

• The elements of digital work/life

• The currencies of the Internet. (Translating value into wealth.)

• Google

• Social networks (Facebook, LinkedIn, MySpace, Twitter, etc.)

• Contact management

• Conventions of social media

• The challenges of digital communication

• Hardware choices

• Digital Work/Life strategy (Solo, SoHo, Corporate)

• Email/Phone/Contacts

• Internet connectivity (wired and wireless)

• Required business software skills

• The paperless office

• Backing up (NAS, cloud storage, physical media)

• Thinking digital

• Domains, Websites, Blogs

• Metadata

• Digital Honesty

• Logos and graphics

PREREQUISITES

Students should have a basic knowledge of personal computers, email, web-surfing and search. Students should have and bring a WiFi compatible, laptop computer (PC or Mac) to this course. Rentals are available.

FORMAT & HOURS

The general format of the class is a full work day (10:00am – 04:30pm). Doors usually open at 08:00am for check-in and to allow time to verify WiFi and power connections. Dress is informal. There is a lunch break from 12:30pm – 01:30pm.

ABOUT THE INSTRUCTOR

Shelly Palmer is a consultant and the host of MediaBytes a daily show featuring news you can use about technology, media & entertainment. He is Managing Director of Advanced Media Ventures Group LLC and the author of Television Disrupted: The Transition from Network to Networked TV (2008, York House Press) and Get Digital: Reinventing Yourself and Your Career for the 21st Century Economy (2009, Lake House Press). Shelly is also President of the National Academy of Television Arts & Sciences, NY (the organization that bestows the coveted Emmy Awards).

Mr. Palmer is a popular speaker and moderator at technology and media conferences hosted by industry organizations, like: The Consumer Electronics Show (CES), The National Association of Broadcasters Convention (NAB), The National Show presented by the National Cable Television Association (NCTA), Telecom presented by the United States Telecom Association, Digital Hollywood, iHollywood, ad:tech, and iMedia. He is a guest lecturer at the MIT Media Lab, Stern Graduate Business School at NYU, The Columbia Institute for Tele-Information (CITI) at Columbia University, The Graziadio School of Business Management at Pepperdine University, The Digital Content Lab at the American Film Institute and other top tier colleges and universities. For more information, visit shellypalmer.com

GENERAL INFORMATION

The Shelly Palmer Seminar Series is produced by:

Advanced Media Ventures Group LLC
PO Box 1877, New York, NY 10156
+1 212 532 3880 V
+1 866 708 4687 F

www.shellypalmer.com/seminars
 

Praise for Shelly Palmer

"Shelly Palmer is one of those rare talents who understands technology, he is the invaluable guide to what's happening, why it matters and how it works."
- WILLIAM RANDOLPH HEARST III

"This is a wonderful primer for non-technical people who really need to know about technology."
- MAURY POVICH
Host of "Maury"

"Great insights, fun stories, lots of knowledge you can use!
- MARK CUBAN
Owner Dallas Mavericks

Shelly's Top Five
Digital Work/Life Tips

1 –When you speak, don’t tell them what you don’t know. If your email address something like: cutepuppy63@aol.com? You’re telling everyone you’re in your digital diapers.

2 – The speed of information = economic success. Faster information makes you a stronger competitor. There’s no excuse for not being a search and alert monster.

3 – Nothing can be unsaid. Learn your digital etiquette. A good rule of thumb, don’t to anything online you would not do offline.

4 – Social network your way to success. Be where the business is. There are over 350 million people on MySpace, Facebook and LinkedIn you should be too!

5 – Make your online presence match your offline presence. You look the part offline, you should look the part online.

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