Advertising

It looks like Google Glass will be an ad-free space, at least initially. On Monday, Google released its Google Mirror API, which lets third-party developers begin building applications for the smart glasses. In the terms of service for the API, Google states clearly that developers cannot serve ads to users, or even sell user data Continue Reading →

Twitter’s ad revenue is soaring, and a big reason for that is mobile, a market research firm said on Wednesday. eMarketer estimates Twitter will earn $582.8 million in global ad revenue this year, $950 million next year, and $1.33 billion in 2015. According to its boosted forecast, more than half of Twitter’s ad revenue — Continue Reading →

Brand is many things: a promise that drives customer engagement; a set of values that differentiate a company from its competitors; guidelines that align the working culture; a resource to simplify customer purchasing decisions. Simply put, a brand is a solution. For the social media, SEO and digital advertising industries, brand is the solution they Continue Reading →

The transformation in our media landscape is breathtaking no matter who you are, but it holds special import for the so-called “Digital Natives” —  consumers young enough to have no memory of a life without web browsing, cell phones, texting and high-definition video. This digital generation, born during the last two decades, was the subject Continue Reading →

Facebook plans to announce on Thursday a substantial redesign of its News Feed — a makeover aimed at both keeping users glued to the social network and luring more advertising dollars. Company executives have broadly said they want to make the News Feed, the first page every user sees upon logging in, more relevant. In Continue Reading →

The eye sees only what the mind is prepared to comprehend. — Henri Bergson, French Philosopher and Educator We have a brand new term that is creating considerable buzz: Real Time Marketing. And like most trends that reach the level of “buzz worthiness,” this one will most likely fade into the same ignominious darkness that befit Continue Reading →

Thousands of people in New York, Miami and nine other cities worldwide came together for Social Media Week last week. A few personal takeaways from the NY portion follow: ***Count New York Times media columnist David Carr in the growing camp of smart TV believers. At one of the opening events last Tuesday, Carr (joined Continue Reading →

It’s been so long since Microsoft launched Outlook.com that we forgot it was technically in preview mode. Well, that ended on Tuesday, at 12:01AM ET on the dot. The company just announced that the email service is no longer in beta, and that the site has racked up 60 million active users — over a Continue Reading →

Google is in talks with top credit card firms Visa and Microsoft as well as PayPal to crack down on pirating sites by removing their sources of funding, according to a report. The search giant is in preliminary discussions for the plan, according to The Telegraph. The “radical move” would go after sites that offer Continue Reading →

I have found that some of the best advice I have received has not come from investors or mentors, but instead from other founders in my community. Fellow founders’ perspectives are clearer as they are also like you – chipping away at the mountain of work and having bet all-in on the business to succeed. Continue Reading →