If you are having trouble viewing our video player, check out MediaBytes on YouTube. THE NETWORK ADVERTISING INITIATIVE issued guidelines for targeted advertising that drew distinctions between targetable and non-targetable characteristics. The guidelines tell member companies, which include AOL’s Advertising.com and Google’s Doubleclick, to avoid tracking HIV/AIDS status, sex-related conditions (including STD’s), psychiatric conditions, Continue Reading →

MediaBytes 10.18.2007

BEST BUY has stopped selling all analog TV sets and has ordered stores to pull unsold sets from the shelves, ensuring an all-digital holiday season. The mandate is an aggressive and bold move to prepare for the upcoming digital transition. The retailer has committed to selling digital-to-analog convertors and will stock them by early January. Continue Reading →

MediaBytes 09.10.2007

WARNER BROTHERS will announce 24 new web productions today, in formats ranging from games to episodic online TV. Projects include a neurotic minivan-driving mother who starts a talk show, a puppet show for adults, and a mockumentary about a digital production studio. About 6 additional projects are in development, including an online dating game. The Continue Reading →
National Music Publishers Association
The National Music Publishers Association (NMPA) has joined an existing lawsuit accusing YouTube of copyright infringement. Since their purchase of YouTube, it has been open season on Google. Rights-holders know that Google is truly made-of-money and aggrieved content owners now have a target with very deep pockets to sue. Lawsuits will not solve the problem, Continue Reading →

MediaBytes 08.10.2007

OMNICOM‘s ZIMMERMAN ADVERTISING has added the Z-Media Exchange to its “virtual advertising agency” concept. The virtual exchange will allow local businesses to purchase radio and TV spots. Agency executives will be able to view a market’s inventory, and make an offer. The exchange is a Zimmerman-branded version of the SoftWave Media Exchange. UNIVERSAL MUSIC GROUP Continue Reading →

When Will Radio Die?

Radio
When was the last time you went into a Best Buy and asked to see their Radio Department? That brilliant, but rhetorical, question was posed by Larry Rosin, co-founder and president of Edison Media Research at a Bill Sobel breakfast entitled, “The Future of Radio: 2007 and Beyond.” Larry was responding to a question about Continue Reading →