The Root of Ad Evil

Money
Every crisis needs a villain. The advertising crisis is no exception. Some want to blame ad networks, others want to blame programmatic pricing tools, and still others believe that bad coding is at fault. Page load times are an obvious villain, but maybe we should blame the evildoers who clutter our world with massive amounts of interruptive, unwanted ad fodder. In practice, there are a number of easily identifiable tactical and executional factors contributing to the industry's existential crisis. Sadly, even if the industry could solve all of them, the effort would do very little, if anything, to correct the misalignment of outcomes and incentives that are the root of ad evil. Continue Reading →

2015: The Year of On Demand

Crystal Ball
Technological advancements always empower people to behave differently – what makes today different is that the rate of technological advancement is accelerating beyond our capacity, perhaps even our ability, to react – and this... is new. Continue Reading →
KNFB Reader
Jonathan Mosen, who has been blind since birth, spent his evening snapping photos of packages in the mail, his son’s school report and labels on bottles in the fridge. In seconds, he was listening to audio of the printed words the camera captured, courtesy of a new app on his Apple Inc iPhone. “I couldn’t Continue Reading →