Every crisis needs a villain. The advertising crisis is no exception. Some want to blame ad networks, others want to blame programmatic pricing tools, and still others believe that bad coding is at fault. Page load times are an obvious villain, but maybe we should blame the evildoers who clutter our world with massive amounts of interruptive, unwanted ad fodder. In practice, there are a number of easily identifiable tactical and executional factors contributing to the industry's existential crisis. Sadly, even if the industry could solve all of them, the effort would do very little, if anything, to correct the misalignment of outcomes and incentives that are the root of ad evil. Continue Reading →
Cool Apps
Posts I've written about Cool Apps. Subscribe to my newsletter to make sure you don't miss anything.
Children can benefit from mobile applications that promote problem-solving, productivity, and originality. Continue Reading →
It's rare to say "Microsoft" and "cool" in the same sentence, but Microsoft's new Outlook app is definitely cool. Continue Reading →
These five apps cover choosing a major, virtual college visits, funding, and capturing the social atmosphere of higher learning institutions. Continue Reading →
Looking to boost your kids' brains this year? Check out some of the best apps from last year! Continue Reading →
Technological advancements always empower people to behave differently – what makes today different is that the rate of technological advancement is accelerating beyond our capacity, perhaps even our ability, to react – and this... is new. Continue Reading →
Jonathan Mosen, who has been blind since birth, spent his evening snapping photos of packages in the mail, his son’s school report and labels on bottles in the fridge. In seconds, he was listening to audio of the printed words the camera captured, courtesy of a new app on his Apple Inc iPhone. “I couldn’t Continue Reading →
What’s in a name? As it turns out, a lot. That’s the thinking behind Handybook’s decision to rebrand itself simply as “Handy.” The two-year old company, which provides on-demand home services via a web and mobile app, wants to become the definitive brand in the category… and it believes that when it comes to building Continue Reading →
Fetch, a mobile app that serves as a personal buying assistant by allowing you to submit text or photos then have results returned to you by a professional shopper, is expanding beyond product search with a new release out now. In the updated version, which also works over SMS, you can use your buying assistant Continue Reading →
One plus one equals these awesome apps. Continue Reading →