Netflix
While movie studios including Disney, Warner Brothers, Fox and others are trying to implement rental windows, rental companies such as Netflix and Redbox are looking to bypass them. The rental window is a time period between the day the DVDs go on sale and the day the rental companies can rent them out. Netflix has Continue Reading →
The Challenger Sale
Originally posted at Media Biz Bloggers. When I became VP of Sales Strategy and Development at AOL’s Interactive Marketing division in 1998, I was asked to become active in a membership that the division had in the Sales Executive Council (SEC), part of the Corporate Executive Board. I remember attending my first meeting of the Continue Reading →

Sidebar: Klout vs. Clout

Klout
In creating my piece on Klout and Clout, I reached out, as I usually do, to some smart people who typically have great perspectives and distinctive takes. In this case, I asked Alex Lightman and Daniel Rasmus about influence and how we measure it. I incorporated their thoughts in the main piece, but wanted to Continue Reading →
Watching TV
Originally posted at www.kellerfay.com When people consume media together, either in-home or out-of-home, does it help or hurt advertising effectiveness? The argument that it hurts the advertiser is the “distraction” model, which argues that the presence of other people distracts people from on-screen content, reducing value to the advertiser. This is an argument put forth Continue Reading →
Originally Posted at New York Videogame Critics Circle I am walking along one of two creeks that cut through the city of Austin, Texas. The grackle birds are cawing loudly, proudly singing. It is early morning, and some of the homeless people who live along the trail are sleeping or just rising. In the water, Continue Reading →
YouTube
A programming deal between Disney and YouTube was made last fall and the site has finally put some of the content online. Around 70 videos from the Disney Channel have been uploaded, many of which are full-length episodes of older shows. Securing kids’ programming could be important to YouTube’s future success. Read the full article Continue Reading →
[wpaudio url=”https://media.shellypalmer.com/wp-content/images/usrn/120306_SHELLYPALMER_GEN_BED.mp3″ text=”Click to play … ” dl=”0″] A programming deal between Disney and YouTube was made last fall and the site has finally put some of the content online. Around 70 videos from the Disney Channel have been uploaded, many of which are full-length episodes of older shows. Securing kids’ programming could be important Continue Reading →
starz
Netflix’s contract with Starz ends today, removing some of the service’s most popular content from its library. Starz provided television and movies from Sony and Disney like Toy Story 3 and Tangled. The companies aren’t expected to strike a new deal. Read the full article at Engadget.com Continue Reading →
[wpaudio url=”https://media.shellypalmer.com/wp-content/images/usrn/120228_SHELLYPALMER_GEN_BED.mp3″ text=”Click to play … ” dl=”0″] WikiLeaks has begun publishing emails that it claims will expose dark secrets about the global security firm Stratfor. WikiLeaks is likening the private intelligence firm to a shadow CIA. But, Stratfor insists that the messages won’t expose anything close to a government conspiracy. In other news, a Continue Reading →