Tagged with: Hulu

Hulu Has Been Beta Testing a Programmatic Exchange

Hulu Has Been Beta Testing a Programmatic Exchange

Hulu, Condé Nast Entertainment and other members of the digital video and television industry laid out their measurement and monetization challenges on Wednesday at VideoNuze’s Online Video Advertising Summit. Brands and publishers are well aware of the growing popularity of applying programmatic to direct buys. Hulu for ...

Survey: Nearly Half of U.S. Households Subscribe to a WebTV Service

Survey: Nearly Half of U.S. Households Subscribe to a WebTV Service

Survey says: we are a Netflix nation. Forty-seven percent of all U.S. households subscribe to Netflix, Hulu Plus, Amazon Prime or a combination of these services, and 49 percent of all households have at least one TV connected to the internet, according to a new study from the Leichtman Research Group about emerging video ...

Netflix, Hulu and YouTube Apps No Longer Require Xbox Live Gold Membership

Netflix, Hulu and YouTube Apps No Longer Require Xbox Live Gold Membership

In a move that bucks the standard set by Microsoft itself back in 2005, both the Xbox One and Xbox 360 will drop the requirement for an Xbox Live paid membership to access services like Netflix, Hulu and YouTube. Microsoft announced this morning that it would be streamlining its offerings and bringing its prices and ...

Amazon’s Deal With HBO: Who Gets the Short End of the Stick?

Amazon’s Deal With HBO: Who Gets the Short End of the Stick?

The recently announced deal between Amazon and HBO -- in which Amazon will offer to its Amazon Primes customers much of HBO’s classic programming -- should be examined for its long-term implications. Are there any businesses that are liable to get hurt? In staff meetings, Amazon's Jeff Bezos insists that there is ...

Hulu Will Let Mobile Users Stream Shows for Free Starting This Summer

Hulu Will Let Mobile Users Stream Shows for Free Starting This Summer

Hulu is about to start letting everyone watch some of its programming via mobile devices, CEO Mike Hopkins said at the company’s Upfronts event on Wednesday. Hulu previously required you to sign up for its premium subscription service, Hulu Plus, which costs $8 per monthly, before gaining access to any of its programming ...

Yes, Netflix And Hulu Are Starting To Kill Cable

Yes, Netflix And Hulu Are Starting To Kill Cable

Cable companies, you've been put on notice. Cord cutting -- ditching your steep monthly cable or satellite bill and instead watching video online -- is on the rise, according to a new report from Experian Marketing Services. In fact, some young adults may never even pay for cable TV in their lifetimes. The number of ...

Reports: Amazon’s Streaming Box to Ship With Netflix, Hulu Apps

Reports: Amazon’s Streaming Box to Ship With Netflix, Hulu Apps

Amazon’s Roku competitor, which could be unveiled any day now, won’t just peddle the company’s own video streaming service: The device will also have apps for direct competitors including Netflix and Hulu Plus on board, according to multiple sources. Amazon originally intended to launch its TV box in time for last ...

Hulu Sells Japanese Operations to Nippon

Hulu Sells Japanese Operations to Nippon

Hulu jumped into overseas expansion of subscription video streaming services around the same time as its competitors Netflix and Amazon, but now it's taking a step back. New CEO Mike Hopkins announced one of his first big moves in a blog post, revealing that Hulu Japan has been sold to Nippon TV, one of the top TV networks ...

Hulu Announces Four New Exclusive Shows, New Seasons for 13 More

Hulu Announces Four New Exclusive Shows, New Seasons for 13 More

Hulu today announced what original programming its subscribers can expect in 2014: four new exclusive shows and 13 new seasons for existing shows. Premieres for the new additions range from next week to later this summer, although some dates have yet to be decided (TBD). The four new shows include The Bridge (premieres ...

Hulu Hits 5 Million Customers: Half Stream Exclusively on Devices

Hulu Hits 5 Million Customers: Half Stream Exclusively on Devices

Hulu was born on the desktop computer, and existed there for some time before it began appearing on portable and set-top devices. Part of that was Hulu’s ties to the Flash framework for DRM and other content-provider requirements. But 2013 marks a watershed moment for the service as it says roughly 50% of its now 5 ...