Verizon

IAG has done a study of over 1,000 “hybrid” ads, which closely merge advertising with content to combat ad-skipping. The ads generated 30% higher brand recall than traditional ads. The study found that Jay Leno’s recent live-to-air ad for Garmin doubled that company’s usual viewer recall numbers, and CW’s “content wraps” were among the highest-scoring Continue Reading →

JEFF ZUCKER told the U.S. Chamber of Commerce that content owners are “losing the battle” against piracy. Citing piracy as a cause for massive losses in jobs, revenues, and taxes, Zucker urged the Chamber to make it a top priority. Zucker said NBC Universal is “ripping apart old business models” to deal with the new Continue Reading →

AMAZON is now going head-to-head with iTunes. The company launched its digital music store yesterday, offering 2.3 million tracks. Songs cost as little as 89 cents, come at a high bitrate, and not one of them is crippled by DRM. As a result, they work with almost any device on the market. Universal and EMI, Continue Reading →

VERIZON has filed a lawsuit looking to overturn the FCC’s rules for the upcoming 700 MHz spectrum auction. The lawsuit claims that the auction rules are “arbitrary and capricious,” and overstep the powers of the Commission. The auction is scheduled to begin on January 16, 2008. VIACOM is finally getting into the social-networking game. This Continue Reading →

HULU will acquire MOJITI, a Beijing-based startup. Mojiti allows users to annotate videos, leaving comments at specific points for others to see. Its technology will be used extensively on Hulu.com, the joint online venture of News Corp. and NBC Universal. The deal is estimated to be worth $10 million. MYSPACE has signed a deal with Continue Reading →

I just received my invitation to a “special event” that Apple is having on September 5th.  The rumor mill is wild with speculation about what might be announced.  Pretty much everyone thinks there will be new iPods.  It would not surprise me.  As I open the drawer marked iPod Graveyard in my office, I am Continue Reading →

SPRINT NEXTEL has chosen SAMSUNG to provide the infrastructure for its WiMax service in New York. Samsung is also providing the infrastructure in Washington D.C., Boston, and other cities. The service, called Xohm, is expected to launch in Washington D.C. in April 2008, and will follow in NY towards the end of next year. AKAMAI Continue Reading →

ADOBE will add support for the H.264 standard to its Flash video player. An announcement is expected today, with a beta version of the upgraded software available for download immediately. Flash is installed on 98% of computers, and is favored by YouTube and other video-sharing sites. The move should help boost the quality of Internet Continue Reading →

MTV NETWORKS has signed a deal to use TNS Media Research‘s audience measurement service in Los Angeles. The service offers second-by-second audience data, using information collected from 300,000 Charter Communications boxes. Nielsen is working on a similar offering. MUSIC PUBLISHERS have joined a copyright infringement lawsuit against YOUTUBE. YouTube has signed licensing agreements with all Continue Reading →

THE FCC approved the “open access” provision for the upcoming 700 MHz spectrum auction, which will allow consumers to use any compatible wireless device on 22 of the 62 available megahertz. However, the Commission will not require licensees to resell spectrum to other service providers. The auction will take place before January 28, 2008, and Continue Reading →