Michael Jackson

Michael Jackson
Michael Jackson
The power of television is sometimes described as, “… man enthralled with his own image.” The incredible popularity of voyeuristic television seems to bear this out. Now, mix in a little Shadenfraude and you’ve got a perfect recipe for big ratings … so hope the executives at E! Entertainment Television.

There are no cameras allowed at Michael Jackson’s trial, E! and BSkyB are teaming up to produce, “The Michael Jackson Trial” – a reenactment of the trial using transcripts and look-alike actors. The half-hour show will air daily and be about one day behind the actual events.

E! did a version of this for the O.J. Civil Trial and, according to E! topper, Ted Harbert, it gave the network much needed ratings.

How you feel about this kind of television is obviously personal. The immediacy of the production is really the only creepy part. Are you watching a fake trial or an historical reenactment? Are they bringing you into the Court Room or sensationalizing an already sensational event? Can the highlights of a day in court be cut down to a meaningful half-hour that doesn’t have an editorial point of view?

This is certainly a lesson in advanced media. Transcribing a day of testimony, creating a script, casting, shooting, editorial, post, master, cut promos and ship … basically overnight. TV that’s quick and non-disposable (this footage will be evergreen). Hey guys … nice job! Shelly Palmer

About Shelly Palmer

Named LinkedIn’s #1 Voice in Technology for 2017, Shelly Palmer is CEO of The Palmer Group, a strategic advisory, technology solutions and business development practice focused at the nexus of media and marketing with a special emphasis on machine learning and data-driven decision-making. He is Fox 5 New York's on-air tech and digital media expert, writes a weekly column for AdAge, and is a regular commentator on CNBC and CNN. Follow @shellypalmer or visit shellypalmer.com or subscribe to our daily email http://ow.ly/WsHcb

Like it? Tweet it.

"Virtual Jacko – Not So Wacko!" by @ShellyPalmer

Get Briefed Every Day!

Subscribe to our daily newsletter featuring current events and the top stories in technology, media, and marketing.