Disney
Disney
Disney

LOS ANGELES (Reuters) – The home video arm of the Walt Disney Co. announced it would release movies in the newly-developed UMD format for Sony Corp.’s PlayStation Portable handheld video game and media device.

 

Buena Vista Home Entertainment said it would release five movies this spring: “National Treasure,” “Pirates of the Caribbean: The Curse of the Black Pearl,” “Reign of Fire,” “Kill Bill Vol. 1” and “Hero.” More titles will be announced during the year, it said.

The UMD, or Universal Media Disc, holds about three times the capacity of a regular CD. It was developed specifically for Sony’s PSP, to be released in North America on March 24.

Disney is the first major Hollywood studio other than Sony’s own Sony Pictures division to announce UMD support. Lions Gate Entertainment, a smaller independent film studio, is also backing UMD.

Disney did not announce pricing for the UMD movies. Sony has said it would charge $20 and up for UMD films.

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Named LinkedIn’s #1 Voice in Technology for 2017, Shelly Palmer is CEO of The Palmer Group, a strategic advisory, technology solutions and business development practice focused at the nexus of media and marketing with a special emphasis on machine learning and data-driven decision-making. He is Fox 5 New York's on-air tech and digital media expert, writes a weekly column for AdAge, and is a regular commentator on CNBC and CNN. Follow @shellypalmer or visit shellypalmer.com or subscribe to our daily email http://ow.ly/WsHcb

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"Disney does Sony in UMD" by @ShellyPalmer

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