Pam Anderson
Pam Anderson
Pam Anderson

Mike Shields writes for MediaWeek:


Fox is hoping that Pamela Anderson’s blog will drive viewers to her new star-vehicle, Stacked. Fox is promoting Stacked, which premieres on Wednesday April 13, through Friendster Blogs, a free weblogging service hosted by popular social-networking site Friendster. Along with Anderson, thirty members of Stacked’s cast and crew have created Friendster profiles and blogs, highlighting the show’s behind the scenes actions. The ‘Stacked’ blogs on Friendster are viewable to the public at, while cast profiles are only available to Friendster members.

When you visit this “blog,” you might wonder how it is different from a promotional website.  It looks like an ordinary website … it has fan info, some pictures, a link to her mailing list, etc.  So what makes it a blog.  Well, as far as I can tell, nothing.  Yes, it has the Friendster form factor, so users are semi-tricked into believing that the cast members are Friendster members, but that’s about as far as the trick goes.  After all, they’re busy making a television show and they are not going to be your Friendster buddies.

And so, it begins … the (and I’m making this word up) “spamitization” of blogs.  True blogs, like the one you are reading right now, are written by actual individuals who have something to say.  They come in many flavors, like: personal stories, professional observations, egocasts, trade association news, etc.  The vast majority of blogs are useless crap or so narrow focused as to have only limited audiences. (Whether this blog is useless crap or too narrow focused, I’ll leave up to you.)  But, now — thanks to our friends at Fox, we are to be treated to a new era in blogging – pure, crass, fake, commercial blogs.  Well … it was just a matter of time.

Click here to learn more about the Emmy Advanced Media Committee
Click here to subscribe to our weekly newsletter Shelly Palmer

About Shelly Palmer

Named LinkedIn’s #1 Voice in Technology for 2017, Shelly Palmer is CEO of The Palmer Group, a strategic advisory, technology solutions and business development practice focused at the nexus of media and marketing with a special emphasis on machine learning and data-driven decision-making. He is Fox 5 New York's on-air tech and digital media expert, writes a weekly column for AdAge, and is a regular commentator on CNBC and CNN. Follow @shellypalmer or visit or subscribe to our daily email

Like it? Tweet it.

"Pam Anderson’s Blog???" by @ShellyPalmer

Get Briefed Every Day!

Subscribe to our daily newsletter featuring current events and the top stories in technology, media, and marketing.