Yahoo!
Yahoo!
Yahoo!

According to Wired.com – Internet powerhouse Yahoo is introducing an online music subscription service that will enable consumers to download thousands of songs onto their portable MP3 players for $60 annually, undercutting the prices of the current industry leaders by more than 60 percent.

 

The Sunnyvale-based company planned to unveil “Yahoo Music Unlimited” Wednesday in a direct challenge to similar subscription services offered by Real Networks and Napster.

Yahoo is offering unlimited downloads from a library of 1 million songs for $6.99 per month or $60 for an annual subscription. That’s a sharp discount from Los Angeles-based Napster and Seattle-based Real Networks, which both charge $14.95 per month, or just under $180 annually, for similar services.

By encouraging consumers to become song renters instead of song owners, Yahoo, Napster and Real Networks are pursuing a different sales approach from Apple Computer’s popular iTunes music store.

Under the rental model, consumers must pay a recurring fee and synchronize their portable music players with the subscription service at least once a month to preserve the music. If the subscription expires, the previously downloaded music becomes unplayable.

Rent or buy … I wonder it someone is going to make this free if you’re willing to listen to some commercials.  Wait a minute … that’s Radio!  Shelly Palmer

About Shelly Palmer

Named LinkedIn’s #1 Voice in Technology for 2017, Shelly Palmer is CEO of The Palmer Group, a strategic advisory, technology solutions and business development practice focused at the nexus of media and marketing with a special emphasis on machine learning and data-driven decision-making. He is Fox 5 New York's on-air tech and digital media expert, writes a weekly column for AdAge, and is a regular commentator on CNBC and CNN. Follow @shellypalmer or visit shellypalmer.com or subscribe to our daily email http://ow.ly/WsHcb

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