GMA First to HD

Good Morning America
Good Morning America
Good Morning America

According to Michael Starr at the New York Post, Good Morning America (GMA) ABC New’s (now very, very competitive morning show) will start broadcasting in HD (High Definition Television) this fall.  If all goes as planned, they will shoot the studio segments in HD and upconvert SD (Standard Definition Television) footage from other sources to match their HD format.

 

The technology notwithstanding, this is a gigantic leap for the television news business.  While almost everyone agrees that HD is a wonderful acquisition medium that has truly changed the scripted and documentary business — it’s value to emergent, unscripted programming (like news) has been highly debated.

If you are a businessperson waiting for a tipping point, this is it.  Once GMA starts broadcasting in HD, everyone will surely follow. Shelly Palmer

About Shelly Palmer

Shelly Palmer is a business advisor and technology consultant. He helps Fortune 500 companies with digital transformation, media and marketing. Named LinkedIn's Top Voice in Technology, he is the co-host of "Think About This with Shelly Palmer & Ross Martin." He covers tech and business for Good Day New York, writes a weekly column for Adweek, is a regular commentator on CNN and CNBC, and writes a popular daily business blog. Follow @shellypalmer or visit shellypalmer.com

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