iPod Shuffle
iPod Shuffle
iPod Shuffle

In addition to its bigger announcements of iTunes 4.9 and its new color screen iPod lineup, Apple today quietly dropped the price of the 1GB iPod shuffle to $129, from $149.

 

The price cut is seen as a move to boost sales and distance the device away from the lower-end iPod mini model. It is widely believed that the 1GB iPod shuffle model was not a big seller due to its close pricing to that of the $199 4GB iPod mini, despite lacking several of the mini’s features. Shelly Palmer

About Shelly Palmer

Named one of LinkedIn’s Top 10 Voices in Technology, Shelly Palmer is CEO of The Palmer Group, a strategic advisory, technology solutions and business development practice focused at the nexus of media and marketing with a special emphasis on machine learning and data-driven decision-making. He is Fox 5 New York's on-air tech and digital media expert, writes a weekly column for AdAge, and is a regular commentator on CNBC and CNN. Follow @shellypalmer or visit shellypalmer.com or subscribe to our daily email http://ow.ly/WsHcb

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"Apple Cuts iPod Prices" by @ShellyPalmer

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