MediaBytes – 04/23/07

The INTERACTIVE ADVERTISING BUREAU is calling for an audit of comScore and Nielsen/NetRatings. Many companies disagree with the numbers reported by the two tracking companies. Out-dated methods may be to blame.

eMARKETER is predicting that overall online ad growth will fall to 18.9% this year. Last year, online advertising grew 30.8%.

RIM will begin selling its Blackberry software for third-party devices. The company will initially target Windows Mobile handsets.

QTRAX is experimenting with a new business model for music. The company is planning a free, ad-supported music system. Qtrax has signed deals with Warner and EMI.

About Shelly Palmer

Shelly Palmer is a business advisor and technology consultant. He helps Fortune 500 companies with digital transformation, media and marketing. Named LinkedIn's Top Voice in Technology, he is the co-host of "Think About This with Shelly Palmer & Ross Martin." He covers tech and business for Good Day New York, writes a weekly column for Adweek, is a regular commentator on CNN and CNBC, and writes a popular daily business blog. Follow @shellypalmer or visit shellypalmer.com

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