NEWS CORP. will offer advertisers prominent MySpace placement during next year’s Super Bowl . Fox will promote the site during the game, and give advertisers additional ways to engage the audience.

CBS and VIACOM have acquired a “small minority stake” in JOOST.

THE NBA began selling basketball games via its own online store. Customers may purchase and download full playoff games for $2.99, or receive discounted pricing for package deals.

MYSPACE‘s plans for the coming presidential campaign include “Town Hall” meetings held at college campuses and broadcast on the internet. MySpace users will be able to submit questions via instant message. 12 candidates have agreed to participate.

YAHOO is shutting down its online auction site.

About Shelly Palmer

Named LinkedIn’s #1 Voice in Technology for 2017, Shelly Palmer is CEO of The Palmer Group, a strategic advisory, technology solutions and business development practice focused at the nexus of media and marketing with a special emphasis on machine learning and data-driven decision-making. He is Fox 5 New York's on-air tech and digital media expert, writes a weekly column for AdAge, and is a regular commentator on CNBC and CNN. Follow @shellypalmer or visit shellypalmer.com or subscribe to our daily email http://ow.ly/WsHcb

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"MediaBytes – 05/10/07" by @ShellyPalmer

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