FAIR ISAAC released a study claiming that 10-15% of Internet ad clicks may be fraudulent. Two possible causes were cited: generating increased commissions and draining a competitor’s budget by repeatedly clicking on its ads.

WPP will acquire 24/7 REAL MEDIA for over $600 Million. 24/7 distributes online advertising.

CW announced a new option for advertisers: Cwikies. These 5-second ads will be sold in groups of 3, and are intended to combat ad-skipping. CW will also launch a half-hour entertainment news show that has no traditional commercial breaks — just product placement and advertiser-sponsored features.

MSNBC has started an incredibly unique, interactive marketing campaign. In select movie theaters, before the feature film, a game called NewsBreaker Live appears on the screen. Audiences move their hands in the air to collectively control the on-screen paddle. Motion detectors translate the movement into game control.

APPLE‘s iPhone received regulatory approval from the FCC. It is expected to be released in June.

About Shelly Palmer

Named LinkedIn’s #1 Voice in Technology for 2017, Shelly Palmer is CEO of The Palmer Group, a strategic advisory, technology solutions and business development practice focused at the nexus of media and marketing with a special emphasis on machine learning and data-driven decision-making. He is Fox 5 New York's on-air tech and digital media expert, writes a weekly column for AdAge, and is a regular commentator on CNBC and CNN. Follow @shellypalmer or visit shellypalmer.com or subscribe to our daily email http://ow.ly/WsHcb

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"MediaBytes – 05/18/07" by @ShellyPalmer

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