FACEBOOK officially announced an impressive list of application partners. 65 companies, from Amazon to Microsoft, are creating widgets that users can install on their pages. Facebook is encouraging the use of widgets for transactions and advertising.

FACEBOOK also launched a video application that will allow users to create and share videos with other Facebook users.

VIVENDI is planning a new content portal. The service will offer music, movies and games for a fee. It is expected to launch in October.

THE EU approved major changes to TV-broadcasting rules. The changes make product placement legal and extend the amount of allowed advertising.

CBS announced details of the user-generated aspect of the CBS Audience Network, with a list of 13 new partners. Each one allows sharing of CBS video, embedding it in blogs and profiles on social-networking sites.

MLB ADVANCED MEDIA has been contracted by The Tennis Channel for a multi-year deal to stream the French Open.

About Shelly Palmer

Named LinkedIn’s #1 Voice in Technology for 2017, Shelly Palmer is CEO of The Palmer Group, a strategic advisory, technology solutions and business development practice focused at the nexus of media and marketing with a special emphasis on machine learning and data-driven decision-making. He is Fox 5 New York's on-air tech and digital media expert, writes a weekly column for AdAge, and is a regular commentator on CNBC and CNN. Follow @shellypalmer or visit shellypalmer.com or subscribe to our daily email http://ow.ly/WsHcb

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"MediaBytes – 05/25/07" by @ShellyPalmer

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