MediaBytes – 06/05/07

ROCKETBOOM has adopted a sponsorship model. For $3000 per show, a sponsor will receive a 7 second post roll and a personalized blog entry. Quicktime versions of Rocketboom will also include an embedded link to the sponsor’s web site. Andrew Michael Baron, the CEO and founder of Rocketboom, recently discussed the challenges of finding advertising on Episode 20 of the Media 3.0 Podcast.

WARNER MUSIC GROUP has cut a deal with that allows users to stream a majority of the Warner Music catalog for free. Lala will pay Warner for each streamed song, hoping to make a profit when users purchase tracks.

THE FCC lost an appeals court decision over “fleeting expletives.” The court ruled that unscripted expletives on live television do not violate decency standards.

MICROSOFT officially announced the launch of Ignition, its multi-platform promotional program for emerging musical artists. Ignition will utilize Zune, Xbox, and MSN properties to push an artist for one month.

ASK.COM unveils major changes to its search engine today. Dubbed “Ask3D,” the new 3-panel interface will combine traditional search results with related blogs, videos, photos and more.

About Shelly Palmer

Shelly Palmer is a business advisor and technology consultant. He helps Fortune 500 companies with digital transformation, media and marketing. Named LinkedIn's Top Voice in Technology, he is the co-host of "Think About This with Shelly Palmer & Ross Martin." He covers tech and business for Good Day New York, writes a weekly column for Adweek, is a regular commentator on CNN and CNBC, and writes a popular daily business blog. Follow @shellypalmer or visit

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