MediaBytes – 06.21.07

APPLE issued two YOUTUBE announcements yesterday. AppleTV’s were sent a software update that added YouTube functionality, and the forthcoming iPhone will feature a special Apple-designed YouTube application. YouTube is re-encoding its entire video library in the H.264 format to reduce battery usage on the iPhone and other mobile devices. 10,000 videos will be ready in the new format for the iPhone launch.

VERIZON has reached almost 500,000 FiOS TV subscribers and over 1 million FiOS internet subscribers, according to CEO Ivan Seidenberg. During a speech on Wednesday, he said that FiOS will allow Verizon to increase broadband speeds at a faster rate than cable operators.

CBS‘s Audience Network has officially begun, with the release of CBS soaps on the net. Full episodes of The Young and the Restless, Guiding Light, and As the World Turns are available at 6 pm every evening, across a large number of web sites. Gerber will sponsor the online episodes.

VISIBLE WORLD is partnering with MTV NETWORKS to dynamically customize and target video ads across MTVN’s TV channels and web properties. Visible World’s technology will allow MTVN to dynamically target, monitor, and update video ads.

SLING MEDIA releases SlingPlayer Mobile for Windows Mobile 6 today. The update brings SlingPlayer to the latest smartphones, and allows users to watch their home televisions from anywhere in the world.

About Shelly Palmer

Shelly Palmer is a business advisor and technology consultant. He helps Fortune 500 companies with digital transformation, media and marketing. Named LinkedIn's Top Voice in Technology, he is the co-host of "Think About This with Shelly Palmer & Ross Martin" on the Westwood One Podcast Network. He covers tech and business for Good Day New York, writes a weekly column for Adweek, is a regular commentator on CNN and CNBC, and writes a popular daily business blog. Follow @shellypalmer or visit shellypalmer.com

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