MediaBytes 07.05.07

APPLE is on the verge of partnering with Telefónica’s O2 to bring the iPhone to the UK. The phone will operate on O2’s 2.5G network, not the faster 3G standard. Reports circled earlier this week claiming that Apple will partner with Deutsche Telekom’s T-Mobile to release the phone in Germany.

CABLE PROVIDERS are preparing to raise set-top box rental rates to cover the expense of releasing CableCARD-ready boxes, as mandated by the FCC. COMCAST has already revealed plans to spread the increased exspense among all cable box renters, and cable groups are estimating a $3 rise in monthly rental price. The new rule went into effect this past Sunday, almost a full decade after originally planned by the FCC.

3, the British mobile network provider, has seen rapid adoption of its free, ad-supported mobile TV service. The service was released in April, and has already been used by 15% of 3’s customers in Britain. Over six million video clips have been viewed, featuring 30 second pre- and post-rolls from Microsoft, Unilever, and several other advertisers. The average CPM is roughly $141.

DIGITAL MUSIC SALES are up 49% over last year at this time. Over 400 million digital tracks have been sold so far. Album sales, however, are trending sharply in the opposite direction. According to Nielsen SoundScan, albums sales have fallen 15% in the United States this year.

About Shelly Palmer

Shelly Palmer is a business advisor and technology consultant. He helps Fortune 500 companies with digital transformation, media and marketing. Named LinkedIn's Top Voice in Technology, he is the co-host of "Think About This with Shelly Palmer & Ross Martin" on the Westwood One Podcast Network. He covers tech and business for Good Day New York, writes a weekly column for Adweek, is a regular commentator on CNN and CNBC, and writes a popular daily business blog. Follow @shellypalmer or visit shellypalmer.com

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