CRISPIN PORTER + BOGUSKY has signed up for StopWatch, TIVO‘s second-by-second viewer data service. The company will use the data to evaluate viewer reactions to its ads, which could influence future creative decisions. TiVo’s StopWatch releases a daily sampling of the data from 20,000 TiVo boxes. Starcom, Interpublic and a handful of other companies already use the tool to evaluate viewer behavior.
NOKIA will announce an online music store to rival APPLE iTunes, issuing another challenge to the control mobile operators exert over handset software. The store will be based on LoudEye, an online music company that Nokia purchased last year. Nokia may unveil social-networking and content-sharing services as well. The announcement is expected today, during a “lavish event” at a London nightclub.
WALLSTRIP, the quirky online stock market show, has landed DELL as a sponsor. Host Lindsay Campbell revealed the new sponsorship by informing viewers that Wallstrip had “sold out,” upon which her MacBook exploded and was replaced by a clunky Dell laptop. Wallstrip was purchased by CBS in May.
CNN and GOOGLE have inked a multi-year advertising deal for CNN.com. Google will serve as the exclusive provider of text ads for the site. AdSense will be used to match contextually relevant ads with CNN.com content.
AT&T‘s media-buying and planning account is up for review. The telecom giant is looking to consolidate all of its media buying and planning with one agency, and is seeking proposals from the five agencies it currently uses. The estimated combined budget for AT&T, BellSouth, and Cingular is $3.3 Billion.