MediaBytes 10.24.2007

FACEBOOK is the focus of a heated bidding war between MICROSOFT and GOOGLE. The two companies are competing for less than 10% of the social networking site and a deal could be announced within the next 48 hours. Google is reportedly driving the price very high in an attempt to outbid Microsoft. The winning bidder may also find itself with a lucrative advertising deal for the site. In related news, Facebook is expected to unveil a major new targeted advertising initiative at a Nov. 6 press event.

NIELSEN will provide GOOGLE with audience measurement data for TV ads sold through its online auction. Google currently sells ads for 94 networks carried by DISH and obtains extensive set-top box data directly from EchoStar. This data will now be combined with Nielsen panel data to provide advertisers with comprehensive viewer demographics.

STEVE BALLMER said that MICROSOFT will not bid in the upcoming wireless spectrum auction. He said that Microsoft’s expertise is not in setting up wireless networks and that a bid on spectrum would not help the company sell mobile phone software to handset makers. Above all, he fears that bidding on spectrum would alienate the telecom industry. The auction is scheduled to begin on January 24, 2008.

LIMELIGHT NETWORKS has introduced LimelightHD, an online HD delivery service that will bring HD content to TVs, consoles, and computers. The service will be available immediately on over 700 broadband access networks and will be supported by Adobe, Microsoft, and others. Brightcove, Fox Interactive Media, and MSN Video have already committed to using the service, which delivers both 720p and 1080p resolution.

NEXT NEW NETWORKS has signed distribution deals with Joost, YouTube, TiVo, Blip.tv, Veoh and more. The outlets will offer new venues for the company’s niche content, such as filmmaker-focused Indy Mogul and the auto-specific Fast Lane Daily.

About Shelly Palmer

Shelly Palmer is a business advisor and technology consultant. He helps Fortune 500 companies with digital transformation, media and marketing. Named LinkedIn's Top Voice in Technology, he is the co-host of "Think About This with Shelly Palmer & Ross Martin" on the Westwood One Podcast Network. He covers tech and business for Good Day New York, writes a weekly column for Adweek, is a regular commentator on CNN and CNBC, and writes a popular daily business blog. Follow @shellypalmer or visit shellypalmer.com

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