NBCU and TiVo: MediaBytes 11.27.2007

NBC UNIVERSAL will use TIVO‘s second-by-second viewer data and sell interactive ads on behalf of the DVR-maker. The ads will come in the form of clickable “tags” that reveal a company’s name even if a user is fast-forwarding through a commercial. A similar feature will allow users to easily record NBC Universal shows that are mentioned during a promotion. The deal – which covers Bravo, Telemundo, NBC owned-and-operated stations and more – begins on January 1st.

FOX INTERACTIVE MEDIA will begin serving graphical ads for News Corp. properties as well as third-party sites, essentially morphing itself into an online ad network. President Peter Levinsohn told an audience at the Reuters Media Summit that FIM’s service was originally designed to sell advertising for MySpace.com. The focus on display ads is meant to curtail any possible conflict with Google’s search and contextual ads on FIM properties. Levinsohn also revealed that MySpace would soon gain Facebook-like “news feed” functionality.

GOOGLE has been at work on a project that will offer users online storage of files including documents, music, videos and more. The service will allow users to access and share their files from any computer and even from mobile devices. Google has been meeting with copyright holders to hash out the issues related to storing and sharing digital media. Rumors of a Google storage service have swirled for years, but the Wall Street Journal’s new report says the service may launch in the next few months.

YAHOO‘s Merchant Solutions buckled under the onslaught of increased traffic during “Cyber Monday.” Thousands of small businesses rely on Yahoo to handle their e-commerce needs and the online traffic-jam left many of them unable to complete transactions for much of the day. Cyber Monday is the online equivalent of Black Friday — the most popular online shopping day of the year.

C-SPAN has decided to offer live coverage of tomorrow’s heavily-anticipated FCC meeting. The meeting will feature votes on cable channel lease rates and the increasingly contentious 70/70 rule. It will also be available online.

About Shelly Palmer

Shelly Palmer is a business advisor and technology consultant. He helps Fortune 500 companies with digital transformation, media and marketing. Named LinkedIn's Top Voice in Technology, he is the co-host of "Think About This with Shelly Palmer & Ross Martin" on the Westwood One Podcast Network. He covers tech and business for Good Day New York, writes a weekly column for Adweek, is a regular commentator on CNN and CNBC, and writes a popular daily business blog. Follow @shellypalmer or visit shellypalmer.com

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