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Congratulations to SENATOR OBAMA, the Democratic party’s presumptive nominee for President of the United States. Watch Shelly’s Video Commentary on Senator Obama’s nomination and how technology may inevitably influence the race.

Activist investor CARL ICAHN vowed to remove JERRY YANG from his Chief Executive position if Icahn’s bid to unseat YAHOO’s (NASD:YHOO) board of directors is a success. Icahn, who feels Yang was a major obstacle in MICROSOFT’s (NASD: MSFT) failed bid to acquire the search company, reiterated that he plans to replace Yang and other board members in hopes of reviving negotiations with Microsoft. Yang has been heavily criticized for his role in the botched takeover, especially after it was revealed that he had rejected a previous offer from Microsoft well above the $33/share Microsoft offered in May.

SONY (NYSE: SNE) will announce that it has reached a deal with IGA WORLDWIDE (NYSE: IGN) to bring advertisements distributed via the internet to PS3 games. The deal would emphasize product placement and display ads embedded inside the game that could create significant new revenue for the company. IGA will announce that ELECTRONIC ARTS (NASD: ERTS) will be the first game publisher to feature ads in its games.

NBC is aggressively trying to move unsold ad spots for their coverage of the Beijing Olympics. Sources say NBC may be as much as $300 million short of their goal. Even if NBC does sell out the upfront spots, because the results of games will be known half a day in advance, there is no telling whether or not such ads will be affective, as viewers may prefer to get their Olympic coverage from the internet.

COMCAST (NASD: CMCSA) is attempting to control its subscribers bandwidth by using “protocol agnostic network management systems.” The cable and internet provider, which has been criticized as of late for restricting BitTorrent P2P traffic, claims the initiative will help offer the “best customer service experience online.” With TIME WARNER CABLE (NYSE: TWC) implementing a pay-per-gigabyte fee as part of their new tier system, its clear that internet providers are serious about curtailing excessive bandwidth usage.

About Shelly Palmer

Shelly Palmer is the Professor of Advanced Media in Residence at Syracuse University’s S.I. Newhouse School of Public Communications, co-founder of Metacademy, and the CEO of The Palmer Group, a consulting practice that helps Fortune 500 companies with technology, media and marketing. Named LinkedIn’s “Top Voice in Technology,” he covers tech and business for Good Day New York, is a regular commentator on CNN and CNBC and writes a popular daily business blog. He’s the Co-Host of the award-winning podcast Techstream with Shelly Palmer & Seth Everett and his latest book, Blockchain - Cryptocurrency, NFTs & Smart Contracts: An executive guide to the world of decentralized finance, is an Amazon #1 Bestseller. Follow @shellypalmer or visit shellypalmer.com.

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