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“Madagascar: Escape 2 Africa” took home the top spot at the Box Office this week. The DreamWorks-Paramount production took in $63.5 million at 4,056 theaters nationwide, besting runner-up Role Models by over $40 million. Madagascar helped increase Box Office earnings this week by nearly 30% over this week last year.

MGM announced that it will share some full length features via YouTube. The struggling studio will begin by hosting older films like “Bulletproof Monk” and “The Magnificent Seven”, as well as original episodes of “American Gladiator.” While MGM certainly isn’t sharing prime content, the deal is notable as it is a crucial step for studios to take in digitally reinventing themselves.

MySpace COO Amit Kapur announced at Web 2.0 Summit that MySpace is working on a payment platform for widget developers. Rival social network Facebook has reportedly been developing a “PayPal” enabled micro-platform for months, however, MySpace may beat them to the punch. MySpace is also launching virtual gifts, which were popularized on Facebook.

Blockbuster CEO and Chairman Jim Keyes said that Blockbuster will begin to market a set-top box that can deliver movies on-demand this holiday season. The box, similar to offerings by Apple and Netflix, will serve up movies from Blockbuster’s “Movielink” download service. The announcement is in direct contrast to a statement made by Keyes in August, which noted that Blockbuster was in no-rush to roll out a set-top offering.

Plus, today’s consulting question, “Was Britney Spears really going to play the Virgin Mary in a movie?” Shelly has the answer on today’s MediaBytes.

About Shelly Palmer

Shelly Palmer is the Professor of Advanced Media in Residence at Syracuse University’s S.I. Newhouse School of Public Communications, co-founder of Metacademy, and the CEO of The Palmer Group, a consulting practice that helps Fortune 500 companies with technology, media and marketing. Named LinkedIn’s “Top Voice in Technology,” he covers tech and business for Good Day New York, is a regular commentator on CNN and CNBC and writes a popular daily business blog. He’s the Co-Host of the award-winning podcast Techstream with Shelly Palmer & Seth Everett and his latest book, Blockchain - Cryptocurrency, NFTs & Smart Contracts: An executive guide to the world of decentralized finance, is an Amazon #1 Bestseller. Follow @shellypalmer or visit shellypalmer.com.



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