Netflix Going International in 2011


Recent comments by Netflix spokesman Steve Swasey suggest that Netflix will be aggressively expanding to an international consumer base. They have already expanded to Canada and expect positive results from the move one year from the program’s start. Despite Canadian success, Netflix may have a hard time convincing consumers in Europe to switch from Lovefilm, a similar service currently dominating their streaming market.

About Shelly Palmer

Shelly Palmer is the Professor of Advanced Media in Residence at Syracuse University’s S.I. Newhouse School of Public Communications and the CEO of The Palmer Group, a consulting practice that helps Fortune 500 companies with technology, media and marketing. Named LinkedIn’s “Top Voice in Technology,” he covers tech and business for Good Day New York, writes a weekly column for Adweek, and is a regular commentator on CNN and CNBC and writes a popular daily business blog. He’s the Co-Host of the award-winning podcast Techstream with Shelly Palmer & Seth Everett and he hosts the Shelly Palmer #CryptoWednesday Livestream. Follow @shellypalmer or visit



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