Recent comments by Netflix spokesman Steve Swasey suggest that Netflix will be aggressively expanding to an international consumer base. They have already expanded to Canada and expect positive results from the move one year from the program’s start. Despite Canadian success, Netflix may have a hard time convincing consumers in Europe to switch from Lovefilm, a similar service currently dominating their streaming market.
Shelly Palmer is the Professor of Advanced Media in Residence at Syracuse University’s S.I. Newhouse School of Public Communications and CEO of The Palmer Group, a consulting practice that helps Fortune 500 companies with technology, media and marketing. Named LinkedIn’s “Top Voice in Technology,” he covers tech and business for Good Day New York, is a regular commentator on CNN and writes a popular daily business blog. He's a bestselling author, and the creator of the popular, free online course, Generative AI for Execs. Follow @shellypalmer or visit shellypalmer.com.
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