YouTube’s interest in creating its own original content has piqued once again, with rumors that they plan to acquire production company Next New Networks. The production company is responsible for two of the most popular YouTube videos this year, “Bed Intruder Song” and “The Key of Awesome.” Remember, Google owns YouTube and they are desperate for professionally made Google TV content. Will 50 million views online translate to television success?
About Shelly Palmer
Shelly Palmer is the Professor of Advanced Media in Residence at Syracuse University’s S.I. Newhouse School of Public Communications, co-founder of Metacademy, and the CEO of The Palmer Group, a consulting practice that helps Fortune 500 companies with technology, media and marketing. Named LinkedIn’s “Top Voice in Technology,” he covers tech and business for Good Day New York, is a regular commentator on CNN and CNBC and writes a popular daily business blog. He’s the Co-Host of the award-winning podcast Techstream with Shelly Palmer & Seth Everett and his latest book, Blockchain - Cryptocurrency, NFTs & Smart Contracts: An executive guide to the world of decentralized finance, is an Amazon #1 Bestseller. Follow @shellypalmer or visit shellypalmer.com.