YouTube’s interest in creating its own original content has piqued once again, with rumors that they plan to acquire production company Next New Networks. The production company is responsible for two of the most popular YouTube videos this year, “Bed Intruder Song” and “The Key of Awesome.” Remember, Google owns YouTube and they are desperate for professionally made Google TV content. Will 50 million views online translate to television success?
Shelly Palmer is the Professor of Advanced Media in Residence at Syracuse University’s S.I. Newhouse School of Public Communications and CEO of The Palmer Group, a consulting practice that helps Fortune 500 companies with technology, media and marketing. Named LinkedIn’s “Top Voice in Technology,” he covers tech and business for Good Day New York, is a regular commentator on CNN and writes a popular daily business blog. He's a bestselling author, and the creator of the popular, free online course, Generative AI for Execs. Follow @shellypalmer or visit shellypalmer.com.
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