Facebook is rolling out a new ad platform that will allow advertisers to turn your status updates into promoted content. If you check-in to a location or like a brand, companies can turn the status into a “sponsored story” ad. Your update will appear in your news feed in addition to the paid ad — and you can’t opt-out. Read the full article at HuffingtonPost.com
Shelly Palmer is the Professor of Advanced Media in Residence at Syracuse University’s S.I. Newhouse School of Public Communications and CEO of The Palmer Group, a consulting practice that helps Fortune 500 companies with technology, media and marketing. Named LinkedIn’s “Top Voice in Technology,” he covers tech and business for Good Day New York, is a regular commentator on CNN and writes a popular daily business blog. He's a bestselling author, and the creator of the popular, free online course, Generative AI for Execs. Follow @shellypalmer or visit shellypalmer.com.
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