Publishers Invest in e-Textbooks

iBooks
e-Textbooks
e-Textbooks

Publishers like Pearson and McGraw-Hill have invested in a company called Inkling that specializes in producing interactive e-Textbooks for the iPad. With help from the publishers, Inkling will have nearly 100 textbooks available by the fall. Digital textbook sales have not caught on, but the interactive content and popularity of the iPad have publishers betting that the numbers will soon change. Read the full article at NYTimes.com

About Shelly Palmer

Shelly Palmer is a business advisor and technology consultant. He helps Fortune 500 companies with digital transformation, media and marketing. Named LinkedIn's Top Voice in Technology, he is the co-host of "Think About This with Shelly Palmer & Ross Martin" on the Westwood One Podcast Network. He covers tech and business for Good Day New York, writes a weekly column for Adweek, is a regular commentator on CNN and CNBC, and writes a popular daily business blog. Follow @shellypalmer or visit shellypalmer.com

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