YouTube plans on revamping its site by introducing around 20 premium channels that would feature professionally produced content. With a reported budget of $100 million, YouTube hopes the changes will have users spending more time on the site. Each channel will feature weekly content consisting of five to ten hours of original programming. Read the full article at WSJ.com
Shelly Palmer is the Professor of Advanced Media in Residence at Syracuse University’s S.I. Newhouse School of Public Communications and CEO of The Palmer Group, a consulting practice that helps Fortune 500 companies with technology, media and marketing. Named LinkedIn’s “Top Voice in Technology,” he covers tech and business for Good Day New York, is a regular commentator on CNN and writes a popular daily business blog. He's a bestselling author, and the creator of the popular, free online course, Generative AI for Execs. Follow @shellypalmer or visit shellypalmer.com.
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