Apple Acquiring Music Licenses


According to, Apple is has made a deal with EMI Music and is also negotiating with Universal Music Group and Sony Music Entertainment. Acquiring these licenses allows Apple to launch a cloud-music service with songs that Google and Amazon don’t have. If these deals pan out, will users take their music to the cloud?

About Shelly Palmer

Shelly Palmer is a business advisor and technology consultant. He helps Fortune 500 companies with digital transformation, media and marketing. Named LinkedIn's Top Voice in Technology, he is the co-host of "Think About This with Shelly Palmer & Ross Martin" on the Westwood One Podcast Network. He covers tech and business for Good Day New York, writes a weekly column for Adweek, is a regular commentator on CNN and CNBC, and writes a popular daily business blog. Follow @shellypalmer or visit

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