With its U.S. advertising revenue nearing $2.2 billion in 2011, Facebook will become the largest profiteer of display advertising. With a valuation around $80 billion, Facebook’s profit stems from owning 17.7% of the display ad market. This isn’t just a trend for Facebook–other web portals will see advertising growth as more dollars move online. Read the full article at Reuters.com
Shelly Palmer is the Professor of Advanced Media in Residence at Syracuse University’s S.I. Newhouse School of Public Communications and CEO of The Palmer Group, a consulting practice that helps Fortune 500 companies with technology, media and marketing. Named LinkedIn’s “Top Voice in Technology,” he covers tech and business for Good Day New York, is a regular commentator on CNN and writes a popular daily business blog. He's a bestselling author, and the creator of the popular, free online course, Generative AI for Execs. Follow @shellypalmer or visit shellypalmer.com.
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