Xbox 360
Xbox Kinect
Xbox Kinect

Microsoft recently launched a new advertising platform that utilizes the Kinect to make the ads interactive. Typical spots like 30-second commercials will allow users to interact with a few hand motions or voice controls. Voice controls will allow users to request more information, tweet about the commercial or search for nearest locations. Read the full article at PCMag.com

About Shelly Palmer

Named one of LinkedIn’s Top Voices in Technology, Shelly Palmer is CEO of The Palmer Group, a strategy, design and engineering firm focused at the nexus of technology, media and marketing. He is Fox 5 New York's on-air tech and digital media expert, writes a weekly column for Adweek, and is a regular commentator on CNN and CNBC. Follow @shellypalmer or visit shellypalmer.com or subscribe to our daily email http://ow.ly/WsHcb

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"Microsoft Bringing Interactive Ads to Xbox Using Kinect" by @ShellyPalmer

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