More Gamers Buying Virtual Goods

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A recent study by the Visa-owned PlaySpan reveals that more gamers are spending real money on virtual items. 57% of the gamers surveyed purchase at least one item a month. And what virtual item is being purchased the most with real currency? Virtual currency. Read the full article at

About Shelly Palmer

Shelly Palmer is a business advisor and technology consultant. He helps Fortune 500 companies with digital transformation, media and marketing. Named LinkedIn's Top Voice in Technology, he is the co-host of "Think About This with Shelly Palmer & Ross Martin" on the Westwood One Podcast Network. He covers tech and business for Good Day New York, writes a weekly column for Adweek, is a regular commentator on CNN and CNBC, and writes a popular daily business blog. Follow @shellypalmer or visit

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