The mobile app that gets you addicted to something useful for a change.

iTunes WordWit

NORWALK, CT, August 16, 2011 — WordWit from Ballpoint, Inc. pairs misused words with their evil twins, explains them clearly, and provides entertaining examples from literature and the media. If that’s not enough, you can master those troublesome duos with quick quizzes that earn you points and help you progress through levels from Rookie to Grand Master.

Early feedback reveals that unlike other mobile games, WordWit results in a healthy addiction to proving how well you know the English language. Soon WordWit will make a host of embarrassing gaffes things of the past. We all do it: “principal” when you mean “principle,” “there” instead of “their”— even “abstruse” when it should be “obtuse.”

WordWit is an essential tool for students, business people, professional writers, ESL, and anyone who writes emails, press releases, or blog posts. A delicious mixture of reference app and game app, WordWit will get people interacting with words in a whole new way.

How it works:

1.   Innovative “finger-spin” functionality reveals random word pairs.

2.   Or you can search or browse for specific words.

3.   Click on a word to reveal the detailed explanation and a quote.

4.   Save the word to favorites, and share it with friends on your social networks.

5.   Click the coffee cup icon to go to the Master It quiz.

6.   Answer five questions, and start building up points.

7.   Rabid logophile? Suggest words you think we’ve missed, and we’ll add them to our updates.

Why WordWit?

WordWit was imagined, conceived, and created by Ballpoint’s seasoned team of writers, educators, editors, and designers. We’re helping everyday users of everyday language, with a broader mission than just a quick win in the App Store. WordWit is the first in a series of LitWit apps to include PhraseWit and ToneWit, and more extensive mobile learning tools to come.

About Ballpoint, Inc.

CEO and co-founder Susan Leigh Babcock is a Smith College graduate with an MA in Education from  Stanford. A founding employee of an after-hours stock exchange, she spent 15 years in derivatives and foreign exchange strategy on Wall Street with Kidder, Peabody and HSBC. A professional journalist, writer, and editor, she has consulted for startups and coached executives.

Co-founder David Drucker was a technology journalist, writer, and editor. He was founder and principal of two communications and editorial consulting firms, Target Media and American Business Communicators (

Creative Director Sharmeen Mitha has over 18 years experience producing award- winning advertising campaigns across multiple platforms. Firms include Grey Advertising, SSC&B Lintas, EURO RSCG, Lowe Group, and D’Arcy. Clients include Microsoft, Economic Times, Wella, Philips, Swatch, Ravissant, Sony, Smirnoff, and AT&T Wireless.

Marketing Director Susanne Dunlap has been Creative Director and copywriter at major advertising agencies including Saatchi & Saatchi London, Draft Worldwide, and Lowe Marschalk, with experience in B2B and B2C telecom and technology. She is a published author of five historical novels and has a Ph.D. from Yale. Her undergrad and Master’s degrees were from Smith College.

About Shelly Palmer

Shelly Palmer is the Professor of Advanced Media in Residence at Syracuse University’s S.I. Newhouse School of Public Communications and CEO of The Palmer Group, a consulting practice that helps Fortune 500 companies with technology, media and marketing. Named LinkedIn’s “Top Voice in Technology,” he covers tech and business for Good Day New York, is a regular commentator on CNN and writes a popular daily business blog. He's a bestselling author, and the creator of the popular, free online course, Generative AI for Execs. Follow @shellypalmer or visit


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