Adidas Kicks Soccer Shoe Into 21st Century

Adidas Adizero F50
Adidas Adizero F50
Adidas Adizero F50

Beginning December 1st, Adidas will start selling a soccer cleat that contains a microchip to measure an athlete’s performance on the field. The 8-gram microchip is embedded in the sole and tracks the wearer’s speed, distance covered and number of sprints. For $338 you get the cleats and software to track your progress on a computer or smartphone. Read the full article at

About Shelly Palmer

Shelly Palmer is the Professor of Advanced Media in Residence at Syracuse University’s S.I. Newhouse School of Public Communications, co-founder of Metacademy, and the CEO of The Palmer Group, a consulting practice that helps Fortune 500 companies with technology, media and marketing. Named LinkedIn’s “Top Voice in Technology,” he covers tech and business for Good Day New York, is a regular commentator on CNN and CNBC and writes a popular daily business blog. He’s the Co-Host of the award-winning podcast Techstream with Shelly Palmer & Seth Everett and his latest book, Blockchain - Cryptocurrency, NFTs & Smart Contracts: An executive guide to the world of decentralized finance, is an Amazon #1 Bestseller. Follow @shellypalmer or visit


PreviousManagement Lessons From Disney and ESPN NextVerizon to Stream Live TV to Xbox

Get Briefed Every Day!

Subscribe to my daily newsletter featuring current events and the top stories in technology, media, and marketing.