Shelly Palmer Radio Report – March 30, 2012

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As of today, Facebook will force your profile into timeline mode forever.  If you loved the old new Facebook, sorry, now you’re going to have to love the new, new Facebook. What’s the good news, well, actually some people really like the timeline.  Others complain that search is more difficult.  But, no matter what you think about it, from today on, all Facebook profiles and pages are now only going to be available only in timeline mode.  That said, businesses should love timeline. According to a study done by Wildfire, about 85 percent of brand pages on Facebook will see an increase in engagement.  What does that mean?  It means that Facebook users are going to spend more time on brand pages after the mandatory upgrade to timeline, which is good for business.  Is the switch going to be good for you?  As they say, you be the judge, visit facebook.com/shellypalmerdigitalliving and let me know what you think.

About Shelly Palmer

Shelly Palmer is the Professor of Advanced Media in Residence at Syracuse University’s S.I. Newhouse School of Public Communications, co-founder of Metacademy, and the CEO of The Palmer Group, a consulting practice that helps Fortune 500 companies with technology, media and marketing. Named LinkedIn’s “Top Voice in Technology,” he covers tech and business for Good Day New York, is a regular commentator on CNN and CNBC and writes a popular daily business blog. He’s the Co-Host of the award-winning podcast Techstream with Shelly Palmer & Seth Everett and his latest book, Blockchain - Cryptocurrency, NFTs & Smart Contracts: An executive guide to the world of decentralized finance, is an Amazon #1 Bestseller. Follow @shellypalmer or visit shellypalmer.com.

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