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Believe it or not, Hulu has been around for five years.  But the big news is that its $8-a-month Hulu Plus service just topped 2 million subscribers.  This week, Hulu is going to pitch advertisers on something really new – original programming.  You know Hulu from its humble beginnings as the best place to watch network television content on the Internet, but now Hulu is going to try its hand at the most difficult game in town – selling a new series that will only premier on Hulu online.  Jason Kilar, Hulu’s CEO recently said, “If we’re really on our game, people will look back on it and will say, ‘Wow, I can’t believe TV was like that in 2007’.”  Of course, he is referring to the online experience he helped create.  And, Jason’s right, Hulu is a great place to watch network tv content online.  But, will Hulu’s original content be equally great?  Can Hulu compete in a world with Comcast Xfinity, Netflix and dozens of other online video competitors?

About Shelly Palmer

Named LinkedIn’s #1 Voice in Technology for 2017, Shelly Palmer is CEO of The Palmer Group, a strategic advisory, technology solutions and business development practice focused at the nexus of media and marketing with a special emphasis on machine learning and data-driven decision-making. He is Fox 5 New York's on-air tech and digital media expert, writes a weekly column for AdAge, and is a regular commentator on CNBC and CNN. Follow @shellypalmer or visit shellypalmer.com or subscribe to our daily email http://ow.ly/WsHcb

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"Shelly Palmer Radio Report – April 18, 2012" by @ShellyPalmer

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