Shelly Palmer

Shelly Palmer Radio Report – April 18, 2012

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Believe it or not, Hulu has been around for five years.  But the big news is that its $8-a-month Hulu Plus service just topped 2 million subscribers.  This week, Hulu is going to pitch advertisers on something really new – original programming.  You know Hulu from its humble beginnings as the best place to watch network television content on the Internet, but now Hulu is going to try its hand at the most difficult game in town – selling a new series that will only premier on Hulu online.  Jason Kilar, Hulu’s CEO recently said, “If we’re really on our game, people will look back on it and will say, ‘Wow, I can’t believe TV was like that in 2007’.”  Of course, he is referring to the online experience he helped create.  And, Jason’s right, Hulu is a great place to watch network tv content online.  But, will Hulu’s original content be equally great?  Can Hulu compete in a world with Comcast Xfinity, Netflix and dozens of other online video competitors?