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While it’s true that Verizon Wireless is going to force customers with grandfathered unlimited data plans into new, capped data plans.  If you happened to have a grandfathered unlimited data plan, there’s a loophole … you can pay full price for your next mobile device and keep your plan.  Yes, you heard me right.  If you want to pay $849 for your iPhone (as opposed to $399 with a two year contract) you can keep your unlimited data plan.  When you first hear this, you may balk at the idea, but – if you’re a heavy user, the unlimited data plan may be worth much more to you than the difference in the cost of the mobile device.  After all, there are lots of places to get discounted smartphones and tablets, but there is only one Verizon Wireless and, in the world of big data and big streaming, unlimited data is an almost priceless asset.

About Shelly Palmer

Named LinkedIn’s #1 Voice in Technology for 2017, Shelly Palmer is CEO of The Palmer Group, a strategic advisory, technology solutions and business development practice focused at the nexus of media and marketing with a special emphasis on machine learning and data-driven decision-making. He is Fox 5 New York's on-air tech and digital media expert, writes a weekly column for AdAge, and is a regular commentator on CNBC and CNN. Follow @shellypalmer or visit shellypalmer.com or subscribe to our daily email http://ow.ly/WsHcb

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"Shelly Palmer Radio Report – May 23, 2012" by @ShellyPalmer

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