Interactive TV services and advertising solutions company TiVo this morning announced that it has partnered with eBay company PayPal to enable TiVo users to connect to the latter’s digital payments service to purchase products featured in interactive advertisements with a few clicks of the remote. TiVo says it will be working with advertisers and agencies to develop PayPal-enabled TiVo ads and Showcase campaigns beginning with the fall 2012 television season. Here’s how the company pitches the partnership. Read the full story at The Next Web.
About Shelly Palmer
Shelly Palmer is the Professor of Advanced Media in Residence at Syracuse University’s S.I. Newhouse School of Public Communications, co-founder of Metacademy, and the CEO of The Palmer Group, a consulting practice that helps Fortune 500 companies with technology, media and marketing. Named LinkedIn’s “Top Voice in Technology,” he covers tech and business for Good Day New York, is a regular commentator on CNN and CNBC and writes a popular daily business blog. He’s the Co-Host of the award-winning podcast Techstream with Shelly Palmer & Seth Everett and his latest book, Blockchain - Cryptocurrency, NFTs & Smart Contracts: An executive guide to the world of decentralized finance, is an Amazon #1 Bestseller. Follow @shellypalmer or visit shellypalmer.com.