Noom
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Mobile health and fitness apps are increasingly popular but they’re often predicated on the notion that you have to feed in a lot of data to make them useful. The problem is that information entry often appeals more to data junkies and really disciplined users. But for the masses, that can be a high bar to overcome, preventing many from getting the most of out of these apps. Read the full story at Giga OM.

About Shelly Palmer

Named one of LinkedIn’s Top 10 Voices in Technology, Shelly Palmer is CEO of The Palmer Group, a strategic advisory, technology solutions and business development practice focused at the nexus of media and marketing with a special emphasis on machine learning and data-driven decision-making. He is Fox 5 New York's on-air tech and digital media expert, writes a weekly column for AdAge, and is a regular commentator on CNBC and CNN. Follow @shellypalmer or visit shellypalmer.com or subscribe to our daily email http://ow.ly/WsHcb

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"Kleiner-backed Noom coaches you to better health" by @ShellyPalmer

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