Mobile health and fitness apps are increasingly popular but they’re often predicated on the notion that you have to feed in a lot of data to make them useful. The problem is that information entry often appeals more to data junkies and really disciplined users. But for the masses, that can be a high bar to overcome, preventing many from getting the most of out of these apps. Read the full story at Giga OM.

About Shelly Palmer

Named LinkedIn’s #1 Voice in Technology for 2017, Shelly Palmer is CEO of The Palmer Group, a strategic advisory, technology solutions and business development practice focused at the nexus of media and marketing with a special emphasis on machine learning and data-driven decision-making. He is Fox 5 New York's on-air tech and digital media expert, writes a weekly column for AdAge, and is a regular commentator on CNBC and CNN. Follow @shellypalmer or visit or subscribe to our daily email

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"Kleiner-backed Noom coaches you to better health" by @ShellyPalmer

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