Mac Users May See Pricier Options on Orbitz

Orbitz
Orbitz
Orbitz

Travelers who use Orbitz may want to pay attention to what computer they’re on when it comes time to book a vacation. The Wall Street Journal reported that the online travel agency has been experimenting with showing Mac users higher hotel prices than PC users. To be clear, Orbitz is not charging Mac and PC users different prices for the same hotels. Instead, the first results a Mac user sees after a hotel search may be pricier than those seen by a PC user. Rick Seaney, CEO of FareCompare, told “Good Morning America,” “If you’re the kind of person who likes to pay for premium things, certainly, if I’m Orbitz, I want to offer you those things first.” Read the full story at ABC News.

About Shelly Palmer

Shelly Palmer is the Professor of Advanced Media in Residence at Syracuse University’s S.I. Newhouse School of Public Communications and the CEO of The Palmer Group, a consulting practice that helps Fortune 500 companies with technology, media and marketing. Named LinkedIn’s “Top Voice in Technology,” he covers tech and business for Good Day New York, writes a weekly column for Adweek, and is a regular commentator on CNN and CNBC and writes a popular daily business blog. He’s the Co-Host of the award-winning podcast Techstream with Shelly Palmer & Seth Everett and he hosts the Shelly Palmer #CryptoWednesday Livestream. Follow @shellypalmer or visit shellypalmer.com.

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