Travelers who use Orbitz may want to pay attention to what computer they’re on when it comes time to book a vacation. The Wall Street Journal reported that the online travel agency has been experimenting with showing Mac users higher hotel prices than PC users. To be clear, Orbitz is not charging Mac and PC users different prices for the same hotels. Instead, the first results a Mac user sees after a hotel search may be pricier than those seen by a PC user. Rick Seaney, CEO of FareCompare, told “Good Morning America,” “If you’re the kind of person who likes to pay for premium things, certainly, if I’m Orbitz, I want to offer you those things first.” Read the full story at ABC News.

About Shelly Palmer

Named one of LinkedIn’s Top 10 Voices in Technology, Shelly Palmer is CEO of The Palmer Group, a strategic advisory, technology solutions and business development practice focused at the nexus of media and marketing with a special emphasis on machine learning and data-driven decision-making. He is Fox 5 New York's on-air tech and digital media expert, writes a weekly column for AdAge, and is a regular commentator on CNBC and CNN. Follow @shellypalmer or visit shellypalmer.com or subscribe to our daily email http://ow.ly/WsHcb

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"Mac Users May See Pricier Options on Orbitz" by @ShellyPalmer

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