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Shelly Palmer talks with “Celebrity CMO” and former Chief Marketing Officer of Kodak, Jeff Hayzlett. What really happened at Kodak and what does it have to do with the 1800s railroad industry? Hayzlett also shares his secret to social media success and weighs in on its effectiveness for other businesses. Click play to listen to their discussion.
Shelly Palmer is the Professor of Advanced Media in Residence at Syracuse University’s S.I. Newhouse School of Public Communications and CEO of The Palmer Group, a consulting practice that helps Fortune 500 companies with technology, media and marketing. Named LinkedIn’s “Top Voice in Technology,” he covers tech and business for Good Day New York, is a regular commentator on CNN and writes a popular daily business blog. He's a bestselling author, and the creator of the popular, free online course, Generative AI for Execs. Follow @shellypalmer or visit shellypalmer.com.
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