Green Apple
Green Apple
Green Apple

Following an outcry from environmentalists and customers, Apple is reversing its decision to walk away from EPEAT certification for its computers. On Friday, outgoing SVP of Hardware Engineering Bob Mansfield posted a letter on Apple’s website calling the move “a mistake.” “We’ve recently heard from many loyal Apple customers who were disappointed to learn that we had removed our products from the EPEAT rating system. I recognize that this was a mistake. Starting today, all eligible Apple products are back on EPEAT,” Mansfield wrote. Read the full story at GigaOM.

About Shelly Palmer

Named one of LinkedIn’s Top Voices in Technology, Shelly Palmer is CEO of The Palmer Group, a strategy, design and engineering firm focused at the nexus of technology, media and marketing. He is Fox 5 New York's on-air tech and digital media expert, writes a weekly column for AdAge, and is a regular commentator on CNBC and CNN. Follow @shellypalmer or visit shellypalmer.com or subscribe to our daily email http://ow.ly/WsHcb

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"Apple backs down: Macs will stay EPEAT certified" by @ShellyPalmer

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