As the Huffington Post prepares for an Aug. 13 launch of its full-day online video network, it is hoping to tap a fast-growing advertising market by offering marketers something akin to sports naming rights in addition to traditional online video ads. The new network, whose launch comes shortly after Huffington Post started a digital magazine, is the most ambitious expansion by the website since it was acquired by AOL Inc. last year. HuffPost Live, whose main studio will be in New York, will run 12 hours every weekday, with highlights after hours and on weekends. Huffington Post’s editor in chief Arianna Huffington has hired a 100-person newsroom for the network, including veterans from ABC, CNN and al-Jazeera English. Read the full story at All Things D.
About Shelly Palmer
Shelly Palmer is the Professor of Advanced Media in Residence at Syracuse University’s S.I. Newhouse School of Public Communications, co-founder of Metacademy, and the CEO of The Palmer Group, a consulting practice that helps Fortune 500 companies with technology, media and marketing. Named LinkedIn’s “Top Voice in Technology,” he covers tech and business for Good Day New York, is a regular commentator on CNN and CNBC and writes a popular daily business blog. He’s the Co-Host of the award-winning podcast Techstream with Shelly Palmer & Seth Everett and his latest book, Blockchain - Cryptocurrency, NFTs & Smart Contracts: An executive guide to the world of decentralized finance, is an Amazon #1 Bestseller. Follow @shellypalmer or visit shellypalmer.com.